By on March 1, 2010

Despite Being Sick of the Term, 72% of Marketers to Invest in “Social Media”

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Apparently marketers have forgotten their own mantra.

Just when you become sick of an ad campaign, is exactly when the message is just starting to stick with your target audience.

You see, 51.4% of those polled by the Marketing Executives Networking Group (MENG) say they are tired of hearing the buzz words social media, Twitter, and social networking.

Yet, despite that nauseous feeling, 72% of them plan to invest in social media in 2010:

And, what are they hoping to achieve out of their social media–and other marketing–efforts?

Customer satisfaction? Like it or lump it!

Customer retention? Take a hike!

SEO? Optimize this!

Nope, at the top of marketers 2010 wish list is…drum roll please…marketing ROI!

Ah yes, marketing ROI, she’s an elusive mistress. Just like gravity–you can’t see it, but you know it’s there–ROI from marketing is something that has been the holy grail of marketers for many years!


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8 comments on “Despite Being Sick of the Term, 72% of Marketers to Invest in “Social Media””

  1. roy morejon Says:

    March 1st, 2010 at 10:34 am

    I wonder why customer satisfaction is down from #1 for the past 2 years to #6?
    .-= roy morejon´s last blog ..Plain Language & Your Marketing Message =-.

    Andy Beal Reply:
    March 1st, 2010 at 10:42 am

    Could be a number of reasons. Perhaps, after focusing their efforts on customer satisfaction for the past couple of year, marketers feel they have a handle on it.

    roy morejon Reply:
    March 1st, 2010 at 10:48 am

    but do they really have a handle on it? I still feel some companies are really lacking quality customer service, even those who keep an updated Facebook and twitter account.
    .-= roy morejon´s last blog ..Plain Language & Your Marketing Message =-.

    Andy Beal Reply:
    March 1st, 2010 at 10:50 am

    It doesn’t matter if they have, it’s what they believe. ;-)

  2. Tom Kasperski Says:

    March 1st, 2010 at 11:03 am

    The poll makes little sense. Isn’t customer retention, positioning/differentiation, brand loyalty, etc. supposed to result in good marketing ROI? “Marketing ROI” shouldn’t even be one of the possible answers.
    .-= Tom Kasperski´s last blog ..TV Ad Exposure Exposed =-.

  3. Jon Reil | Thoughts on creativity, branding, and web design. Says:

    March 1st, 2010 at 5:50 pm

    [...] Andy Beal’s Marketing Pilgrim   JulienDuprat: RT @yesbabyyes: Google just slapped MS right back when it comes to [...]

  4. Viola Says:

    March 1st, 2010 at 7:25 pm

    Branding on the 5th poition? Hmmm. Looking bad :(
    .-= Viola´s last blog ..Perfect amateur teens’ sex =-.

  5. Doug Haslam » Blog Archive » Social Media Top 5: Redefining Nice Guys, Facebook URL Fad, and the Social Media Playlist Says:

    March 6th, 2010 at 9:13 pm

    [...] of Andy Beal’s Marketing Pilgrim, I saw that a poll by the Marketing Executives’ Network showed more than half of marketers [...]