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Despite Being Sick of the Term, 72% of Marketers to Invest in “Social Media”

posted on March 1, 2010


Apparently marketers have forgotten their own mantra.

Just when you become sick of an ad campaign, is exactly when the message is just starting to stick with your target audience.

You see, 51.4% of those polled by the Marketing Executives Networking Group (MENG) say they are tired of hearing the buzz words social media, Twitter, and social networking.

Yet, despite that nauseous feeling, 72% of them plan to invest in social media in 2010:

And, what are they hoping to achieve out of their social media–and other marketing–efforts?

Customer satisfaction? Like it or lump it!

Customer retention? Take a hike!

SEO? Optimize this!

Nope, at the top of marketers 2010 wish list is…drum roll please…marketing ROI!

Ah yes, marketing ROI, she’s an elusive mistress. Just like gravity–you can’t see it, but you know it’s there–ROI from marketing is something that has been the holy grail of marketers for many years!


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  • http://roymorejon.com roy morejon

    I wonder why customer satisfaction is down from #1 for the past 2 years to #6?
    .-= roy morejon´s last blog ..Plain Language & Your Marketing Message =-.

    • http://www.marketingpilgrim.com Andy Beal

      Could be a number of reasons. Perhaps, after focusing their efforts on customer satisfaction for the past couple of year, marketers feel they have a handle on it.

      • http://roymorejon.com roy morejon

        but do they really have a handle on it? I still feel some companies are really lacking quality customer service, even those who keep an updated Facebook and twitter account.
        .-= roy morejon´s last blog ..Plain Language & Your Marketing Message =-.

        • http://www.marketingpilgrim.com Andy Beal

          It doesn’t matter if they have, it’s what they believe. ;-)

  • http://www.koolaidantidote.com Tom Kasperski

    The poll makes little sense. Isn’t customer retention, positioning/differentiation, brand loyalty, etc. supposed to result in good marketing ROI? “Marketing ROI” shouldn’t even be one of the possible answers.
    .-= Tom Kasperski´s last blog ..TV Ad Exposure Exposed =-.

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  • http://teenburg.org Viola

    Branding on the 5th poition? Hmmm. Looking bad :(
    .-= Viola´s last blog ..Perfect amateur teens’ sex =-.

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