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Forget Click Fraud, “Ad Impression Fraud” is the Next Big Thing!



We all know that mainstream media is trying to figure out how to exist in a world of web impressions and not “in your hand” subscribers, but are they getting greedy?

That’s what Compete is suggesting, after discovering a disturbing practice that appears to inflate impression counts–which obviously leads to greater revenues for the media site in question. How does it work?

Take the often used “slideshow” that mainstream news sites are using these days. When you click on the “next” image, the page loads a new image, but also loads a new ad impression–even if that ad happens to be exactly the same.

Here’s how it looks:

OK, so far not to shady, right? Except Compete warns that some sites are automatically triggering the next image, even if the page is not the active browser tab!

While this is not quite on the same realm of “click fraud”–and no one’s (yet) suggesting that this practice is a deliberate attempt to inflate impressions–advertisers need to be on the lookout for this kind of stuff. When you pay for an “impression” you’re really saying that you are paying for each “view.” In these cases, you may not be getting a reader’s full attention!

  • http://www.best-seo-blog.com/ Michael Martinez

    The old banner farm sites in the 1990s used to do something similar. This is just an old practice coming back in new clothes.
    .-= Michael Martinez´s last blog ..Amateur SEO tactics good pros still use =-.

    • http://www.marketingpilgrim.com Andy Beal

      Very true. Old styles always seem to come back into fashion! ;-)

  • http://drivingonlinesales.com/ Wynne

    Click Fraud and Impression fraud just tick me off. Absolutely crappy for people to do this to other people. I’ve experience this on some of my campaigns and seriously it sux. I mean it really sux. Nothing gets me more uptight on the internet than this… closely followed by deceptive forced rebills.
    .-= Wynne´s last blog ..Massive News: Google Adwords Releases Ad Retargeting =-.

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    ^^^^^^^^^^^^^^^^^^^^^^^^^^

    H. E. Butt {The Butts, BooB_foons, LEAKy-milk ‘Jugs’, and Farts/Varts store (R)} GroceryStore #3-425 ShopLIFTing Rude/Racist CUSStomers whom are Tenants living in Apartment(s), CONDOM-iniumS of/in Austin, Texas 78751-4344; Hyde Park, Texas 78705 / 78702.

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    Zipcode 78751; WebBot (R) , WEbot (R) ; WEBbot (R) Year 2012 December 21, 2012 at H. E. Butts GroceryStore #3-425 of Austin, Texas 78751-4344; Hyde Park, Texas 78705/78702 . . .Grouchy, ShopLIFTing, RUDE CUSStomers of the H. E. smurf Butts GroceryStore Pvillferage!!!!
    .
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    Sarah Palin, John Mac Cahn/Cain/Caine, John Mc Cahn/Cain/caineDecember 22, 2012 A.D. with Web bots, Webbots Computer Network Viruses and or Worms; H. E. Butt GroceryStore #3-425 Rude, Racist Customers who both shopLIFT and live in apartments/CONDOM-iniumS; Austin, TeXas 78751-4344; Hyde Park, Texas 78705 / 78702 !

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    .
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    Computer Network Viruses spread on the rise;
    .
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    both
    .
    Time Warner Cable (R) RoadRunner (TM) Internet CableModem;
    .
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    AT&T, [A. T. & T.] DSL. , D. S. L. / ASDL Ethernet RJ45 Computer _ Information Systems, ,
    .
    ~~ and
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    ComCast Inc., L.L.C., L. L. C.; CumCast, Inc. ConCast, Inc.;
    .
    COMdomCAST, Inc.; COndoMCast, Inc. ;-)
    .
    .

    DOCSYS / DOCSIS Version 2.0 and DOCSYS, DOCSIS Version 3.001 to be Upgraded to: DOCSISC / DOCSYS / DOCSIS Protocol version 6.318 for Year 2012 A. D. ? ! !

    Computer Network Worms, Computer Network Worm-Virus Combinations;
    .
    .
    Austin, Texas 78751-4344 and Hyde Park, Texas 78705 / 78702;
    .
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    H. E. Butt / Butts Grocery Store #3-425 at 1000 East 41st Street,
    Austin, TeXas 78751-4344 in HandCKOCK [shopLIFTing] Center with racist / rude over-SEXed shoplifting CUSStomers who are Tenants in Apartments / CONDOM -iniums, Condom-iniumS .
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    /only insert the following into VagINAL CONDOM-iniums of AUstin, Texas 78751

    Hyde Park, TEXtASS 78705/78702

    asif an alternate email address was provided

    VArGINA altEmailExists = (CONDoms.get(“alteredEGOEmail”) !== null);

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal_Penis TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal_Penis TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

    CONDOM-iniumS with CONDOMS in Toilets for Vaginal TOILET PLUNGERING SEX~~> AUSTIN, TEXAS [78751] HEButtsGroceryStore#3-425; Hyde_Park, Texass [78705/78702]

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    H. E. Butts GrostryStore__#3-425

    ================================================

    “fickor fick fickter ficker fickar”