The battle between Google and Apple is heating up and how it shakes out is likely to influence how a lot of online business is done both now and in the future. You know things are serious when one of the partners, in this case Google’s partner HTC, gets hauled into court by Apple for alleged patent infringement and Google, who is not even named in the suit, comes to support HTC.
As you’ve undoubtedly heard by now, Apple has filed a lawsuit against device-maker HTC over 20 patents they control. As you might imagine, Google has something to say about it too.
“We are not a party to this lawsuit. However, we stand behind our Android operating system and the partners who have helped us to develop it,” a Google spokesperson emailed us.
A little odd that Google would proactively send us a statement for something they’re not technically involved in. But, as we’re all well aware, this suit is much more about Google’s Android operating system than HTC. And it seems that Google is well aware of that too.
The territorial lines being drawn and the results in the marketplace are going to be significant because these battles are only going to intensify. As they get worse they will affect how these companies run and eventually how regular people can do business through them. As a result, these things, which seem like a “That’s their problem” scenario are really everyone’s potential problem.
What do you think about the Google v. Apple stance that is being more and more solidified on a daily basis? How will it impact your ability to do business? Will it even matter? Are you taking sides?