By on March 31, 2010

Apple to Build a Search Engine? This Just In: Apple Has a Search Engine!

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Some analyst predicts that Apple will build its own search engine and the soundbite feeds the blogging community for a week!

We’re also going to jump in–hey we have bills to pay too–but our take is a little different. First the prediction:

We believe Apple could utilize data unavailable to Google, data generated by the company’s App Store, to create a mobile centric search engine, which would be a unique offering to Google’s search engine…We believe the odds of Apple developing a search engine in the next five years are 70%…

<rolls up sleeves>

OK, first of all. Just because someone says “search engine” you shouldn’t immediately think of a web search engine such as Google.

Second. It’s quite plausible for Apple to build a search engine for the thousands of iPhone/iPad apps in iTunes. Heck, I don’t think it’s going to take 5 years–maybe as little as 5 months!

Lastly, Apple already has an abundance of search engine technology. If you own a Mac, you’re familiar with the power of Spotlight search, right? Use iTunes? There’s a search engine baked into that. Heck, just head to Apple’s support site and you’ll find a pretty cool search engine.


Still, predicting something that Apple already has doesn’t get you talked about by bloggers. Leaving it up to interpretation–that’s where the money is! ;-)


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8 comments on “Apple to Build a Search Engine? This Just In: Apple Has a Search Engine!”

  1. Joe Hall Says:

    March 31st, 2010 at 9:04 am

    If Apple’s entries are in the thousands, then they should hire me to build their “search engine” ! I can have it done by next week! :P

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  5. Kurt Says:

    April 1st, 2010 at 9:04 am

    So this could be SJ’s “Oh, and one more thing…” for the next conference. Apple should stay out of the “real” search game. It could be lucrative, but there is no need to besmirch their winning streak with an obvious loss.

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