Giving all of the credit to the first click is “like giving all of the credit for marrying my wife to my first girlfriend.”
That my friend, is typical of web analytics guru Avinash Kaushik. If you think that web analytics is boring, you’ve clearly never heard Avinash give a presentation!
You can read the full transcript of his SES NYC keynote here. [Congrats to Nathania for keeping up with him!]
You can get a taste of the sheer awesomeness of Avinash here: