Posted March 6, 2010 8:00 am by with 11 comments

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So you want to be a famous SEO?

You want to be a Social Media guru?

Want to rock the socks off of affiliate marketers?

Awesome! Want a little tip on how to start?? Don’t start blogging! So you might be thinking What? Don’t blog? Are you crazy? (I am not sure) But, here’s the truth. Almost every “famous” or well respected person in their industry got to where they are by doing good work, not talking about it.

Nathan Hangen tells us that all you have to do is squelch your fear and step into your role. Sorry, Nathan but honestly there are a lot confident people that give bad information and lack real substance. As a result their confident facade looks fake and untrustworthy. You have to produce a good product and be confident in its delivery.

Blogging is good for many reasons. It can help build your personal brand. It can facilitate communication with your community. It can help you develop your ideas and become more well rounded. It can build relationships and partnerships that can have lasting impact.

But none of the above will happen if you don’t know what you are talking about. If you start blogging today about SEO and you have never ranked a web site in search engines, then the industry elite will be able to tell by reading your blog. If you start blogging today about affiliate marketing and you have never made a dime, skilled affiliate marketers will read that in your words and not give you a second thought. You can’t get recognition from inexperience.

Inexperience stands out like a sore thumb. Inexperienced bloggers are unoriginal. They oftentimes spread inaccurate information. Their writing doesn’t fill a void in their niche. It becomes obvious that they are just talking for the sake of talking.

Experienced people write original content based on what they have done. Experienced people have developed intuition from having a firm grasp on a subject. Such intuition can help them predict trends and see the “big picture.” Experienced people are the ones that other industry gurus recommend (and link to).

Joe’s Power Plan For Becoming A Guru

  1. Setup a blog and leave it blank.
  2. Read blogs from industry gurus.
  3. Get out in the field and start applying what you have learned.
  4. Keep moving forward.
  5. Keep an offline journal and jot down everything that you are learning while in the field. Make notes of what works and what doesn’t.
  6. Research the ideas in your notes to see if others are experiencing the same thing.
  7. Compare other’s experiences with your own.
  8. Write your first post about your experiences. In the post compare other peoples experiences and highlight whats different about yours.
  9. Repeat steps 2 through 8 for your next post.

OK, so I know that there are a lot of steps above and all you want to do is get yourself out there and make a name for yourself. However, it’s a lot easier to make a name for yourself when you are providing top quality content and steps above will insure you do that. Bonus tip: Don’t rush into all of this. The longer you take to work in the field, gain experience, and develop an understanding of your subject, the better your content and exposure will be when you finally begin to blog!

Until next time, get to work and start becoming a guru today!

  • jajaja coool one, have a nice day!
    .-= Rose´s last blog ..The Simpsons =-.

  • Let’s hear it for competence. Being successful online is hard work.

    The fact is, the vast majority of content on the Web even mildly related to internet marketing is middling, questionable content produced by those most likely not getting things done.

    Effectively marketing and converting users requires a blend of search marketing, analytics, copywriting, landing page optimization, and psychology. That takes time, effort: lots of hard work.

    Issues of personal branding aside, some of the brightest folks I’ve found on the Web have sub-rockstar social media and blogging profiles. They are by nature a little less spammy, a little more intellectually challenging, a little more tied into business interests than most social media/internet marketing/prosperity gurus out there. (Probably less likely to identify with the labels guru or expert as well.)

    All great points, Joe.
    .-= Bradley Hunt´s last blog ..AdWords Seminars for Success Review =-.

  • Joe,

    I love how I didn’t even start blogging til 07 – 12 years after getting into the web business, and 6 or 7 years after my first attempts at SEO – and back when I first started reading things the “guru’s” said, I was like – wow – this is good information over here, but this stuff – they’re nuts!

    I used to think to myself – how can people put this person on a pedestal – they’ve never once shown a case study or actual client project to validate their claims of expertise. It boggled my mind that others would take someone’s word as gold.

    Before this kind of experience, I had thought having the real world experience first was a no-brainer. But clearly lots of people just want to grab the fame or the $. And sadly, some people are gullible to follow them. Like sheep to slaughter.
    .-= Alan Bleiweiss´s last blog ..Google Labs shares the crack pipe – Living Stories Style =-.

    • Alan,

      I am glad you brought up case studies. Case studies are awesome content and they really show the “proof in the pudding”. In order to write a successful case study you must make definitive statements and back them up with actual data. There is few better ways of looking like an expert then doing that!

  • Online work is hard work, and nearly full-time. This was a great article, but it was the “guru” picture with it that really tickled my funny bone!

  • I agree. The old saying “Those who can, do; those who can’t, teach” could in many cases be applied to bloggers. The same could be said for article marketing. Unfortunately, some bright spark (actually, a lot of bright sparks) told people “you don’t have to be able to write in order to write articles”, and as a result there has been a flood of articles from the barely-literate.

    OK, off my soap box :). Thanks for a great post.
    .-= Lynnette Fowler´s last blog ..Five Strategies to Profit Online =-.

  • We came across your site this week through searching on google. Great design and SEO work done on your website. Our online interests are similar. We just added your RSS feeds to our google news reader. Look forward to reading and sharing more knowledge with your network. We are going to share your article on the “ViaGuru Business and Social Network” with our followers to read.
    We would be happy to collaborate with your website in any way that might be mutually beneficial.

    If you wish you can exchange free links with us and follow each other on social networks, we may be able to work together on promoting knowledge and mutual beneficial interests. You may consider becoming
    reseller for softwares for marketing, advertising & seo with us.
    Cheers to your Success!
    .-= ViaGuru´s last blog ..ViaGuru-PPC Advertising It Really Works Well =-.

  • I couldn’t agree more – when it comes to blogging, people shouldn’t ‘blag’ it, you need to know what you’re talking about or else you’re going to become known for all the wrong things! I agree with the case studies comment as well… I think the old teaching from my school days was ‘Point. Example. Explain’! What are you doing, and why are you good at it/is it a good thing?

  • Joe…Great Article

    Show me what you have done versus what you tell me to do – Now there is an interesting marketing concept in our world of instant communications!

    I also agree with your reply on case studies. Another form of case study can be comprehensive articles all tied together – – which explain in some detail some of the thinking behind the ideas.

    Having said that – I still believe people need an effective SEO marketing strategy for getting out their message before they even get the chance to “show” people what they have done.

    You always stir ideas – Thanks Again…

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  • Haha, I get your point but I think that you might as well get blogging straight away and learn on the job. I’ve got over 800 subscribers after a year of blogging even though I made some vile mistakes (no professional design even now – it’s coming – and spending 4 months working out what my topic was.)

    Delighted to have discovered your blog even though we’ll have to agree to disagree on this one.

    Keep up the good work, I’ll be staying posted via your RSS feed:)