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	<title>Comments on: Cup of Joe: Why Ads Are Devastating to the Users You Love</title>
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	<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Dean</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112903</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Tue, 23 Mar 2010 15:50:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112903</guid>
		<description>@ Andy - I wasn&#039;t looking for someone to vouch for me :P</description>
		<content:encoded><![CDATA[<p>@ Andy &#8211; I wasn&#8217;t looking for someone to vouch for me <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112832</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Mon, 22 Mar 2010 14:28:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112832</guid>
		<description>I can vouch for the fact that Dean is a cheap b@stard. :-P</description>
		<content:encoded><![CDATA[<p>I can vouch for the fact that Dean is a cheap b@stard. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
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		<title>By: Joe Hall</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112829</link>
		<dc:creator>Joe Hall</dc:creator>
		<pubDate>Mon, 22 Mar 2010 13:58:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112829</guid>
		<description>Dean, there are a lot of different ways to monetize content with out ads or paywalls. And yes I think if we started charging for the Cup of Joe series I might be writing for no one! LOL</description>
		<content:encoded><![CDATA[<p>Dean, there are a lot of different ways to monetize content with out ads or paywalls. And yes I think if we started charging for the Cup of Joe series I might be writing for no one! LOL</p>
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		<title>By: Joe Hall</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112828</link>
		<dc:creator>Joe Hall</dc:creator>
		<pubDate>Mon, 22 Mar 2010 13:53:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112828</guid>
		<description>No Paul, you need to be creating amazing content and then expierment with different monetizing methods that don&#039;t involve ads. Reread paragraph #8.
.-= Joe Hall´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/joehall/~3/-6_HBQFdmZQ/&quot; rel=&quot;nofollow&quot;&gt;The Most Important Thing for New Entrepreneurs to Understand&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>No Paul, you need to be creating amazing content and then expierment with different monetizing methods that don&#8217;t involve ads. Reread paragraph #8.<br />
.-= Joe Hall´s last blog ..<a href="http://feedproxy.google.com/~r/joehall/~3/-6_HBQFdmZQ/" rel="nofollow">The Most Important Thing for New Entrepreneurs to Understand</a> =-.</p>
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		<title>By: Dean</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112826</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Mon, 22 Mar 2010 13:15:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112826</guid>
		<description>As a cheap bastard I will tolerate ads if it means not paying for the content.  I firmly believe there is an army of cheap bastards like me that feel the same way.  I don&#039;t think the the problem is ads more so than content providers making sure the ads target the site visitors. 

Your posts are good Joe, but I ain&#039;t gonna pay for em ;)</description>
		<content:encoded><![CDATA[<p>As a cheap bastard I will tolerate ads if it means not paying for the content.  I firmly believe there is an army of cheap bastards like me that feel the same way.  I don&#8217;t think the the problem is ads more so than content providers making sure the ads target the site visitors. </p>
<p>Your posts are good Joe, but I ain&#8217;t gonna pay for em <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Tallinn hotel booking</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112823</link>
		<dc:creator>Tallinn hotel booking</dc:creator>
		<pubDate>Mon, 22 Mar 2010 09:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112823</guid>
		<description>Hey Joe,

I loved the &quot;I hate ads&quot;. Same for me, as our free Mozilla Firefox block the most of the nasty pop-ups, the banners on the pages remain. I sometimes accidentaly click on those from time to time thinking that they might be part of the site content but no - i get directed to pages what i don&#039;t have any intrest in.
I don&#039;t use ad blocking software and i usually don&#039;t mind the ads but if this scenario happens or the page loading times get really long then i really want to curse.


B.</description>
		<content:encoded><![CDATA[<p>Hey Joe,</p>
<p>I loved the &#8220;I hate ads&#8221;. Same for me, as our free Mozilla Firefox block the most of the nasty pop-ups, the banners on the pages remain. I sometimes accidentaly click on those from time to time thinking that they might be part of the site content but no &#8211; i get directed to pages what i don&#8217;t have any intrest in.<br />
I don&#8217;t use ad blocking software and i usually don&#8217;t mind the ads but if this scenario happens or the page loading times get really long then i really want to curse.</p>
<p>B.</p>
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		<title>By: Air conditioning Manchester</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112819</link>
		<dc:creator>Air conditioning Manchester</dc:creator>
		<pubDate>Mon, 22 Mar 2010 04:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112819</guid>
		<description>Users not only dislike pop-ups, they transfer their dislike to the advertisers behind the ad and to the website that exposed them to it. In a survey of 18,808 users, more than 50% reported that a pop-up ad affected their opinion of the advertiser very negatively and nearly 40% reported that it affected their opinion of the website very negatively.</description>
		<content:encoded><![CDATA[<p>Users not only dislike pop-ups, they transfer their dislike to the advertisers behind the ad and to the website that exposed them to it. In a survey of 18,808 users, more than 50% reported that a pop-up ad affected their opinion of the advertiser very negatively and nearly 40% reported that it affected their opinion of the website very negatively.</p>
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		<title>By: Paul</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112807</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Mon, 22 Mar 2010 01:22:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112807</guid>
		<description>Wait a minute here...Are you saying it is better to have good useful content without any advertisements what-so-ever?  Does this mean we should blog and develop content and free products for all our viewers without some type of reciprocal monetary gain?  

I am trying my best NOT to sound facetious here but...isn&#039;t that what we all should be doing?

Paul
.-= Paul´s last blog ..&lt;a href=&quot;http://goodcontentwebsites.com/blog/simple-adsense-money-making-secrets/&quot; rel=&quot;nofollow&quot;&gt;Simple adsense money making secrets&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Wait a minute here&#8230;Are you saying it is better to have good useful content without any advertisements what-so-ever?  Does this mean we should blog and develop content and free products for all our viewers without some type of reciprocal monetary gain?  </p>
<p>I am trying my best NOT to sound facetious here but&#8230;isn&#8217;t that what we all should be doing?</p>
<p>Paul<br />
.-= Paul´s last blog ..<a href="http://goodcontentwebsites.com/blog/simple-adsense-money-making-secrets/" rel="nofollow">Simple adsense money making secrets</a> =-.</p>
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		<title>By: Joe Hall</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112789</link>
		<dc:creator>Joe Hall</dc:creator>
		<pubDate>Sat, 20 Mar 2010 22:40:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112789</guid>
		<description>Hi Stella,

No, I am not changing my mind, where do you see that happening? And who is the criticizing party? I don&#039;t see that either.

Joe Hall</description>
		<content:encoded><![CDATA[<p>Hi Stella,</p>
<p>No, I am not changing my mind, where do you see that happening? And who is the criticizing party? I don&#8217;t see that either.</p>
<p>Joe Hall</p>
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		<title>By: Stella Poppovich</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112788</link>
		<dc:creator>Stella Poppovich</dc:creator>
		<pubDate>Sat, 20 Mar 2010 22:20:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112788</guid>
		<description>Are you changing your mind or kissing ass in a moment of regret?

Posting-Tantrum Syndrome followed by Posting-Regret Syndrome.
 
You have written a professional opinion based piece with merit then you rewrite your article in the comment field after the criticized party directly responds. 

Are changing your mind or what?

Remember this bold initial quote - &quot;In my opinion marketing is fundamentally organizing people around information. So next time you (Ken Fisher) see a drop in your ad revenue don’t blame the users, blame the ads. They got you into this mess and they aren’t going to get you out! - Joe Hall&quot;

Write it then stick to your guns. 
Don&#039;t rewrite it unless your changing your opinion and definiately don&#039;t rewrite in the comments.
 
Stella Poppovich
Stella Pop

PS - I have made so many mistakes in life but the one thing I have learned is changing my mind is OK and expected. Just make sure to tell your trusting and adoring audience directly.
.-= Stella Poppovich´s last blog ..&lt;a href=&quot;http://www.yostella.com/2010/03/16/are-you-wave-willing-to-catch-the-wave-googles-wave/&quot; rel=&quot;nofollow&quot;&gt;Are You Wave Willing To Catch The Wave? Google’s Wave.&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Are you changing your mind or kissing ass in a moment of regret?</p>
<p>Posting-Tantrum Syndrome followed by Posting-Regret Syndrome.</p>
<p>You have written a professional opinion based piece with merit then you rewrite your article in the comment field after the criticized party directly responds. </p>
<p>Are changing your mind or what?</p>
<p>Remember this bold initial quote &#8211; &#8220;In my opinion marketing is fundamentally organizing people around information. So next time you (Ken Fisher) see a drop in your ad revenue don’t blame the users, blame the ads. They got you into this mess and they aren’t going to get you out! &#8211; Joe Hall&#8221;</p>
<p>Write it then stick to your guns.<br />
Don&#8217;t rewrite it unless your changing your opinion and definiately don&#8217;t rewrite in the comments.</p>
<p>Stella Poppovich<br />
Stella Pop</p>
<p>PS &#8211; I have made so many mistakes in life but the one thing I have learned is changing my mind is OK and expected. Just make sure to tell your trusting and adoring audience directly.<br />
.-= Stella Poppovich´s last blog ..<a href="http://www.yostella.com/2010/03/16/are-you-wave-willing-to-catch-the-wave-googles-wave/" rel="nofollow">Are You Wave Willing To Catch The Wave? Google’s Wave.</a> =-.</p>
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		<title>By: Wynne</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112786</link>
		<dc:creator>Wynne</dc:creator>
		<pubDate>Sat, 20 Mar 2010 21:53:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112786</guid>
		<description>Insightful post. You know what you are talking about.

Ad fraud is rife, whether it is adwords or display banner advertising. The incentive is huge. And yes a huge chunk of display inventory pushes scammy offers, services, and products. A great example are CPA networks pushing busllshit bizzops, Acai, Colon Clens, ringtones, teeth whitening and other nasty forced rebill offers.

As a direct marketer myself it&#039;s extremely difficult for me to walk away from pushing these types of offers because the earnings values on these offers are extremely high. But I do, not because I am an angel or anything, but because these type of misleading offers piss me off and I would hate to think of one of my family or friends getting ripped off by them.

But after saying all that, direct advertising such as text ads, banners, contextual banners etc are still an excellent to get targeted and immediate results. I still read content sites that have banners,. As a user of the internet I understand on some level that I pay for the free content by allowing myself to be advertised to. I think everyone knows this at some basic level and that&#039;s why they don&#039;t really mind.

The last point I want to make is that I agree with your analysis of trends toward paid forums, premium content, etc. This year is going to see more of these type of models become more popular.
.-= Wynne´s last blog ..&lt;a href=&quot;http://drivingonlinesales.com/detailed-free-keyword-research-method/&quot; rel=&quot;nofollow&quot;&gt;Detailed Free Keyword Research Method&lt;/a&gt; =-.

By the way your comment system rocks. I use DISQUS. Just wondering which system you use?</description>
		<content:encoded><![CDATA[<p>Insightful post. You know what you are talking about.</p>
<p>Ad fraud is rife, whether it is adwords or display banner advertising. The incentive is huge. And yes a huge chunk of display inventory pushes scammy offers, services, and products. A great example are CPA networks pushing busllshit bizzops, Acai, Colon Clens, ringtones, teeth whitening and other nasty forced rebill offers.</p>
<p>As a direct marketer myself it&#8217;s extremely difficult for me to walk away from pushing these types of offers because the earnings values on these offers are extremely high. But I do, not because I am an angel or anything, but because these type of misleading offers piss me off and I would hate to think of one of my family or friends getting ripped off by them.</p>
<p>But after saying all that, direct advertising such as text ads, banners, contextual banners etc are still an excellent to get targeted and immediate results. I still read content sites that have banners,. As a user of the internet I understand on some level that I pay for the free content by allowing myself to be advertised to. I think everyone knows this at some basic level and that&#8217;s why they don&#8217;t really mind.</p>
<p>The last point I want to make is that I agree with your analysis of trends toward paid forums, premium content, etc. This year is going to see more of these type of models become more popular.<br />
.-= Wynne´s last blog ..<a href="http://drivingonlinesales.com/detailed-free-keyword-research-method/" rel="nofollow">Detailed Free Keyword Research Method</a> =-.</p>
<p>By the way your comment system rocks. I use DISQUS. Just wondering which system you use?</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112783</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Sat, 20 Mar 2010 18:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112783</guid>
		<description>LOL @ &quot;the Beal Empire&quot;

I remember the sleepless nights trying to figure out what my golden egg would be, then I realize that just like my stock portfolio, I needed to diversify. I now sleep better. ;-)</description>
		<content:encoded><![CDATA[<p>LOL @ &#8220;the Beal Empire&#8221;</p>
<p>I remember the sleepless nights trying to figure out what my golden egg would be, then I realize that just like my stock portfolio, I needed to diversify. I now sleep better. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Joe Hall</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112780</link>
		<dc:creator>Joe Hall</dc:creator>
		<pubDate>Sat, 20 Mar 2010 16:13:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112780</guid>
		<description>Another important aspect that I forgot to mention is the need to diversify your revenue stream. Andy you are an excellent example of this in action. I won&#039;t name all of your ventures here, but I think its safe to say that the Beal Empire doesn&#039;t have all its eggs in one basket!</description>
		<content:encoded><![CDATA[<p>Another important aspect that I forgot to mention is the need to diversify your revenue stream. Andy you are an excellent example of this in action. I won&#8217;t name all of your ventures here, but I think its safe to say that the Beal Empire doesn&#8217;t have all its eggs in one basket!</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112779</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Sat, 20 Mar 2010 14:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112779</guid>
		<description>I agree Joe. As publishers we have to adapt or die. 

One of the things that we do differently on Marketing Pilgrim is NOT sell ads on a CPM basis. We offer ads only on a flat monthly rate. That way we attract only those advertisers that understand the value of having their brand displayed to our awesome, affluent, intelligent, and down right good looking, audience! ;-)

Sure they get impressions, clicks, but they look at the bigger picture of branding. It all seems to work out and we get very few complaints from our readers--and when we do, we either pull the ads or make the advertiser adapt them.</description>
		<content:encoded><![CDATA[<p>I agree Joe. As publishers we have to adapt or die. </p>
<p>One of the things that we do differently on Marketing Pilgrim is NOT sell ads on a CPM basis. We offer ads only on a flat monthly rate. That way we attract only those advertisers that understand the value of having their brand displayed to our awesome, affluent, intelligent, and down right good looking, audience! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Sure they get impressions, clicks, but they look at the bigger picture of branding. It all seems to work out and we get very few complaints from our readers&#8211;and when we do, we either pull the ads or make the advertiser adapt them.</p>
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		<title>By: Akash Sharma</title>
		<link>http://www.marketingpilgrim.com/2010/03/cup-of-joe-why-ads-are-devastating-to-the-users-you-love.html/comment-page-1#comment-112778</link>
		<dc:creator>Akash Sharma</dc:creator>
		<pubDate>Sat, 20 Mar 2010 14:17:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=16803#comment-112778</guid>
		<description>True is the word, we have to rethink revenue models big time, I think the best way to shift from ads as a primary model is to get deeper into the conversations and ending them with closed deals which have mutual benefits.</description>
		<content:encoded><![CDATA[<p>True is the word, we have to rethink revenue models big time, I think the best way to shift from ads as a primary model is to get deeper into the conversations and ending them with closed deals which have mutual benefits.</p>
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