Google Reader Asks Us to Play



Google Reader Labs is adding a new way to view your feeds—Play. According to the blog announcement, this was conceived as a way to help introduce people to Google Reader—people who “aren’t interested in taking the time to get Reader set up” but are interested in using it. I hope both of you are happy ;) .

But really this layout is primarily designed for people who want to view graphics or video—on autoplay, oh joy—and only a couple lines of any accompanying text. The white-on-black layout works well for showing off images, but not so well for that text.

Plus, to read a full article, you have to click on a “read more” link, which opens the full post within Google Reader Play—so still in the white-on-black layout that’s always so popular among people who read things online:

The layout includes many of the social features of Google Reader—the star, the Like button and the share button (the RSS button on its point). It also has a few settings: hide the thumbnail viewer, use magic layout (I only pushed that button when I had an all-text post up, though, so it didn’t do anything), view settings (All items, New items, Starred items, Liked items or Categories (to view top items in select categories)), or view the images in a post in a slideshow.

While it looks slick, I’m not sure this is going to make it any easier for people to overcome their initial aversions to the setup process—and if they want to, I don’t know, read blogs with Google Reader, they may not be a big fan of Play.

If you want to experiment with Play, you can log in to your Google Reader. View a folder and select View in Reader Play from the folder settings (above the items) or from the drop down:

I’ve tried just going to Google Reader Play, but after letting it load for ten minutes, somehow I doubt I’m going to get anything.

What do you think? Would you like to Play?

  • Karla

    I think it misses the point of Google R E A D E R. Not very easy to read.

    • http://www.marketingpilgrim.com Jordan McCollum

      LOL, wish I’d thought of that one ;) !

  • http://blog.webdistortion.com Paul Anthony

    Call me cynical, but in my opinion this is a further attempt to obtain market intelligence – at its core it encourages favourites in reader. Game mechanics has worked for them in image labeller, and no doubt this is a further push in the overall strategy of connecting readers together inside Google reader itself, and in suggesting likeminded readers.
    .-= Paul Anthony´s last blog ..Anatomy of viral content =-.

  • http://www.bigpictureweb.com Josh Braaten

    I liked this better when it was called StumbleUpon. :)
    .-= Josh Braaten´s last blog ..The Importance and Benefits of a Blog, Illustrated by Google Analytics =-.

  • Michael

    How to get your content included in Google Reader Play? Apparently, convince people to follow you on Google Reader. Except, most people these days are interested in getting people to follow them on Twitter or Facebook instead.