What gave it away? This line in the WSJ article
A Google spokeswoman said the company doesn’t comment on rumor or speculation.
That was easy. OK, now that we have that out of the way let’s talk about what Google may or may not be doing with TV search. The Business Insider tells us a little more as well
Google is testing a new TV search service with Dish Network, the no. 2 U.S. satellite TV provider, the WSJ reports.
The service lets you search TV shows and Web video, including YouTube videos
, the WSJ’s Jessica Vascellaro reports. The service runs on set-top boxes “using elements of Google’s Android operating system,” and is currently being tested by Google employees and their families, according to the WSJ.
Google TV search makes sense of course because if anything can be searched then it can be better managed. Also, Dish Network is the perfect candidate for this kind of service because their battle with DirecTV is heating up. Dish has troubles because DirecTV owns the sports side of the ledger so if Dish could create a more compelling experience overall then it has something to battle with.
So what’s the net-net of this? Well, it’s apparently that Google is doing what it always does which is to expand its horizons and to get into more areas to make money. You gotta figure that not all of the 20,000 employees at the Goog are working on search right? Something is always brewing. I guess the lesson to learn here is that if you can be friends with the right Google employees you may get to be part of their informal product tests.