Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Google Testing New TV Search Service?

I will let you in on my new system for posts. If the post title has a question mark there is good reason to suspect that it will fall in the realm of rumor. In this case, the source of the information, The Wall Street Journal, tends to report on things that are as “real” as they can be. On this one, however, there was enough evidence that while Google may be up to something it’s not ready or prime time.

What gave it away? This line in the WSJ article

A Google spokeswoman said the company doesn’t comment on rumor or speculation.

That was easy. OK, now that we have that out of the way let’s talk about what Google may or may not be doing with TV search. The Business Insider tells us a little more as well

Google is testing a new TV search service with Dish Network, the no. 2 U.S. satellite TV provider, the WSJ reports.

The service lets you search TV shows and Web video, including YouTube videos
, the WSJ’s Jessica Vascellaro reports. The service runs on set-top boxes “using elements of Google’s Android operating system,” and is currently being tested by Google employees and their families, according to the WSJ.

Google TV search makes sense of course because if anything can be searched then it can be better managed. Also, Dish Network is the perfect candidate for this kind of service because their battle with DirecTV is heating up. Dish has troubles because DirecTV owns the sports side of the ledger so if Dish could create a more compelling experience overall then it has something to battle with.

So what’s the net-net of this? Well, it’s apparently that Google is doing what it always does which is to expand its horizons and to get into more areas to make money. You gotta figure that not all of the 20,000 employees at the Goog are working on search right? Something is always brewing. I guess the lesson to learn here is that if you can be friends with the right Google employees you may get to be part of their informal product tests.

  • http://www.nooksurfer.com NookSurfer

    Interesting project. I never really had a problem with search on my tv since if it’s not broadcasted, it’s not on. But if they include youtube, I guess that’s a different arena.

  • http://lastmed.com Ann

    Personally, I don’t have time to test products for free. In fact I believe that volunteerism best serves” little guys,” not huge rich entities that can afford to pay. However, testing out a Google product does look good on one’s resume!
    .-= Ann´s last blog ..Dangerous Household Ozone Generators =-.

  • Nader

    Is this what I have been hearing about at Comcast? They have been mentioning something called NewTV or perhaps NewTV.com which sounds like what you are describing here.