Yahoo partnered with photo editing company Picnik way back in 2007. It was an important partnership for Yahoo’s Flickr, leading to senior executives to proclaim:
“Providing the ability to edit directly within Flickr is an important step in offering our 20 million members around the globe a complete photo experience.”
Then along came Google.
…we’ve just been acquired by Google! What does this mean for Picnik? It means we can think BIG. Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.
What hope is there for Yahoo, if it can’t even keep Google stealing away what should have been a solid partner?