Google today introduced the ability to search on an Android device using 2.0 or higher using written gestures. Pretty slick. The Google Mobile Blog tells some more.
As mobile phones become increasingly powerful and can store more data, we’ve introduced new methods of search to get you to your content faster, such as search suggestions or search by voice. But sometimes, typing to get to the right search suggestion takes too long, and you may be in a quiet environment where speaking a query is inappropriate. Today we’re pleased to announce Gesture Search, a new Google Labs application for Android-powered devices running Android 2.0 or above in the US. Gesture Search lets you quickly find a contact, an installed application, a bookmark or a music track from hundreds or thousands of items, by simply drawing alphabet gestures on the touch screen.
This ability alone is not enough to make me switch but the speed with which Google is progressing with functionality and specific Google centric changes is making many pay close attention. Add to that the Apple v. HTC (indirectly Google) alleged patent infringement case and it look like the Android is going to be a real competitor and Apple knows it.
I am not taking sides in the Apple v Google war because I use both of them to do much of my work. I am, however, trying to figure out how I can get the most out of each because there are benefits to both. Right now, though, I need Google more than I need Apple so maybe this isn’t such a tough decision after all.
While I am at a crossroads of sorts as a mobile user where are you with regard to marketing in this space? Do marketers need to take sides or do they truly need to ride the fence and look to appease both groups? Or am I completely wrong in assuming that the Android market will ever challenge the iPhone dominance?
How do you see this?