The Charge of the Paywall Brigade?

I watched the movie “The Blind Side” this weekend. Being a sports fan I was interested in it but being a human being I was touched by it. I recommend anyone take a few minutes away from things being offered as entertainment these days and watch this one.

Why am I telling you this? Because there is a part of the movie that relates to the famous poem by Alfred Lord Tennyson “The Charge of the Light Brigade” (don’t worry, this won’t be a spoiler for the movie at all). I never paid close attention to the poem until yesterday but the second verse reads

“Forward, the Light Brigade!”
Was there a man dismay’d?
Not tho’ the soldier knew
Someone had blunder’d:
Theirs not to make reply,
Theirs not to reason why,
Theirs but to do and die:
Into the valley of Death
Rode the six hundred.

Forrester Predicts the Interactive Agency of Record Will Die

Did you just poop your pants? Maybe a little bit?

You actually have nothing to fear, unless of course you do actually hope to remain the “interactive agency of record” for your clients. Not that they will no longer require your services, it’s just that a new Forrester reports says that the role will become obsolete.

You see, “the agency of record” will need to be able to handle both traditional and interactive marketing–the lines have blurred. If you’re not the agency of record, you’ll still have a role to play–even if it’s a niche role that your firm specializes in.

Fortunately, you still have some time to prepare for this migration. Apparently, there’s still so little overlap between the “big 5″ agency types–advertising, direct, media buying, interactive, and PR–that companies are not going to be able to put all of their marketing eggs in one basket–at least not yet.

Google’s Chrome Escapes Hack Contest Untouched

I will file this under “I didn’t know that although I am not even close to surprised” for obvious reasons. Google gets to make a claim about its Chrome browser that others like Firefox and Microsoft’s Internet Explorer 8 and Apple’s Safari can’t. That claim is that it survived the Pwn2Own 2010. Forbes tells us a little more

The Pwn2Own competition in Vancouver is a yearly demonstration of the software industry’s utter inability to keep its products safe from determined hackers. This year, researchers cracked Firefox, Internet Explorer 8, and Safari in minutes, winning $10,000 each, bragging rights and the hardware those applications were running on.

But more notable is the one survivor of the competition’s browser category: Google’s Chrome.

Cup of Joe: The Care Bears Hold the Secret to Being a Successful Entrepreneur

Care Bears?

Have you lost your marbles?

Well I’m not sure yet, but here’s the story.

This week I was taking a break from some coding to relax a little bit with my 21 month old niece. We decided to turn on Care Bears. This specific episode is called Lucky charm. Here we see the story of a young girl with low self confidence who is taught to believe in herself and to create her own luck.

I think this is an incredibly important message not only for children but also for entrepreneurs and businesspeople alike. It’s easy for us to write-off doing something worthwhile by making excuses for ourselves or our companies. By doing so we are able to hide behind our own insecurities and never move forward, taking risk and confronting the challenges they are required to do amazing things in life and business.

YouTube “Fixing” Its Comments—Good Luck!

In case you’re new around here (meaning the Internet), let me just tell you: sometimes, comment boards usually devolve into vile gross-out fests attacking the content of the page, other commenters, or random political officials. (Not here, of course [meaning Marketing Pilgrim]—here our wonderful commentators always add value, and we love you for it. Comment today!)

YouTube, however, is fairly typical. It seems like the average video there receives approximately 2% of its comments on the actual content, 48% calling it various levels of ‘awesome’ and 57% questioning the parentage, politics and/or brainpower of the video’s creators, stars and/or anyone else who has ever lived. (And yes, that’s 107%—the comments are also largely illogical.) But today, YouTube is introducing a new page layout to try to change all that.

Video Ads Uplifting (to Visitor Numbers and Search Queries)

.Fox, Fox International Channels’ global online ad network, commissioned comScore to study the effectiveness of video ads on brand engagement in the UK last year. Four industries, four campaigns and 300 million impressions later, the results are in: video ads provide “significant uplift” to visitor numbers and advertiser search queries, as MediaPost reports.

And by “significant,” we mean significant. Over a four-week period, the average uplift for the four campaigns after users viewed a video ad was a seven-fold increase in site visitors. Consumers were also three times as likely to search on brand terms or relevant generic terms after viewing a video ad.

In the press release, comScore said:

iPad Advertisers Ready to Go

With the introduction of the iPad to the marketplace on April 3rd there has been some strong activity from advertisers looking to get a spot on many publishers’ iPad apps. This kind of activity is a testament to the power of Apple and its ability to create a stir with its new products.

The New York Times Reports:

Getting ready for the April 3 iPad introduction, FedEx has bought advertising space on the iPad applications from Reuters, The Wall Street Journal and Newsweek. Chase Sapphire, a credit card for the high-end market, has bought out The New York Times’s iPad advertising units for 60 days after the introduction.