Comments on: Social Media Pays: People More Likely to Buy from Brands they Follow

By: Laurie Schmidt

Laurie Schmidt — Fri, 19 Mar 2010 15:57:47 +0000

While this survey shows interest on the direct-consumer level, as a business owner I am interested in future surveys that evaluate how facebook/twitter use might influence commercial business-to-business sales results…

By: Claudia Guzman

Claudia Guzman — Thu, 18 Mar 2010 17:37:38 +0000

Great thoughts on social media specifically with bran d recognition. It's so true that social media gives a big impact with all the business minded people to show their business up in the world wide web, not just for social purpose but also for improving the revenue of the business and getting the targets for their ROI. Social media will aide the customer and prospect customers in believing a business's products/services that is being offered. Hence, this will really take effect after wards. Indeed this is such a helpful article. Thanks for spurring this out. .-= Claudia Guzman´s last blog ..Social Media Monitoring Tools =-.

By: Michael Martinez

Michael Martinez — Thu, 18 Mar 2010 17:29:15 +0000

The survey seems to indicate that people are following brands they are most likely to buy from, not that they are most likely to buy from brands they follow. There is insufficient information to determine cause and effect, but the people SEEM to believe that the cause is their intention to buy from the brand, rather than the fact that they are following the brand on social media. .-= Michael Martinez´s last blog ..Whom do you trust? =-.

By: Daniel Su

Daniel Su — Thu, 18 Mar 2010 14:43:14 +0000

I do think that people may follow social media to get better deals but also because they want to get updates on brands that they like a lot.

If I love a brand, I’ll follow it even though there’s no discounts. For example if I like Adidas, I will follow them in Twitter and Facebook. It will be a great bonus when there’s a discount and I think the fans will all rush for it.