So what’s the hold up? Why is it that many of the most active, important and vastly utilized social media activities are still considered persona non grata when looking at the overall effect of marketing efforts?
My theory is that it I just a matter of TMI. When anyone has too much of anything it becomes difficult to manage. When it comes to data social media activities like Twitter, Facebook and blogs generate so much information that it can bury even the most seasoned marketer.
When asked how all of this data impacts other marketing efforts it becomes extremely difficult to isolate the true cause and effect relationships that C-level marketers want to see. Of course, the general lack of knowledge of these marketing vehicles the further you go up the marketing food chain creates an even greater issue.
In your experience are you seeing the same kind of difficulty in truly integrating your core social media efforts with the rest of your marketing campaigns? What ways have you found to bridge this gap to help social media get out of the silo and in with the rest of the marketing efforts?
Share your experience with us openly. You won’t be giving away any secrets. Besides, it’s Friday and most people will forget what they read by Monday anyway.
On that note, have a great weekend!