Study: 43% of Email Marketers Want a Slice of the Social Media Pie
According to a study by EmailStatCenter.com (sponsored by ExactTarget and BrightWave), the promise of social media marketing riches is too much of a temptation for email marketers–they want in on the action.
According to the study, 43% of email marketing firms are already offering social media marketing as part of their service line-up:
Not sure what to make of the 66% that said they provide “Strategy & Consulting” alongside email marketing. I would have thought that ALL marketing firms offered strategy and consulting, otherwise you’re just some kind of email spammer. 😉
The study helps make sense of why companies such as ExactTarget are buying up social media firms such as CoTweet. I never saw the overlap between email and social media, but apparently they do, and that’s all that matters, right?
I wonder how they plan to monitor all of this social media activity? 😛