By Andy Beal on March 10, 2010

Study: 79% of Twitter Accounts Are Not Actively Used

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Lots of cool Twitter statistics coming out of Barracuda Networks new study (pdf).

Where do I start?

  • 21% of Twitter users are actually using the service–meaning that have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times.
  • 74% of Twitter users have less than 10 followers! However, that number is improving with a 30% increase in the number of users with 10+ followers (since June 2009)
  • 60% of Twitter users follow less than 10 people
  • 34% of Twitter users have more followers than others they are following, showing an 70% increase from 20% in June 2009
  • 73% of users have less than 10 tweets, as compared to 79% in June 2009.
  • 49% of Twitter users joined between November 2008 and April 2009–the period when many celebrities jumped on the Twitter bandwagon
  • Twitter’s growth spiked at 21% in April 2009

Lastly, who tweets the most? Those with around 1,000 followers do:

I’m guessing that’s the sweet spot of actually being able to engage and keep-up with your followers.

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10 comments on “Study: 79% of Twitter Accounts Are Not Actively Used”

  1. Luci Says:

    March 10th, 2010 at 11:46 am

    I’m definitely around the low follower – low tweet area… I suppose if I tweeted more I’d have more followers, but i’m still more of a facebook user than twitter. do you think twitter is heading the way of over taking facebook, usage wise?

  2. Otto Says:

    March 10th, 2010 at 1:28 pm

    Interesting statistic

  3. Rob Says:

    March 10th, 2010 at 3:16 pm

    Wow. 74% of users have less than 10 followers. I personally think there is a hell of a lot of trash on Twitter and unlike Facebook is used heavily by marketers. But saying that i still think its a great medium for gaining new business for any company if done correctly and not abused. I am definitely one those who goes for quality over quantity in regards to followers. Thanks for the post. Its insightful.

  4. Jayson Says:

    March 10th, 2010 at 7:04 pm

    Great data and it seems about right at least with my experiences. Most of the people I know that signed up for Twitter no longer use it. It’s certainly a bandwagon tool.

    If I had to guess, I’d say that a majority of the companies using it will soon realize their ROI isn’t worthy of maintaining an active account. There is however a huge amount of people that are active so Twitter will likely stay beneficial for some for awhile.

    I think it’s fun
    .-= Jayson´s last undefined ..Response cached until Thu 11 @ 23:49 GMT (Refreshes in 23.91 Hours) =-.

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