Posted March 17, 2010 8:57 am by with 2 comments

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Apps is now one of those words that has taken on its own meaning in the American lexicon as most people who use it are referring to the apps for mobile devices. Why not since the market is growing at a serious rate because it makes having a handheld device much more interesting than just being a phone and a way to connect to the web.

A study suggests that the growth will be unprecedented in the very near future with bold predictions of billions of dollars being generated in the apps market. Mashable reports on the study which I will allow you to read about before I say anything further.

Lithuanian-based GetJar, an independent mobile phone application store with over 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app downloads and the overall size of the mobile app market.

According to the study, created by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012.

I bet you can guess where I am going carrying my red flag. Yep, the source of the report is someone who has a vested interest in making the market look ginormous. Also, the information is somewhat appnostic (that’s just another cheap attempt to turn a phrase to describe an app agnostic) because this particular company from Lithuania (red flag number 2?) can’t do anything with Apple apps so they have a vested interest in pumping up the Android and others app market hopes as well.

The apps industry is going to grow. There is no need to commission anyone to make that prediction. It’s a no brainer. As to how big will it get? It’s anyone’s guess and the real intrigue as we move forward is the growing intensity of the battle for the platform of choice between the iPhone and Android devices.

Any predictions on who wins that one?