Posted March 4, 2010 10:14 am by with 10 comments

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You’d think that with all the SEO conferences Google sponsors and speaks at, it would have at least some grasp of basic search engine optimization techniques, right?


According to a self-examination, Google is about as bad at SEO as any multi-billion company. In fact, you might argue that Google’s SEO efforts are worse than most. After all, pretty much everyone knows that a well structured Title tag format is key to good rankings, right?

Well, apparently not all of us:

OK, let’s stop it right here. I grew up in England, so maybe things are different in the US, but 10/100 only merits a “Needs Improvement”?? If I achieved a 10% on anything in school, it would warrant a smacked bottom and no dessert! Needs Improvement is a little understated, don’t you think?

OK, back to the report. It’s worth taking a look, not just because its fun to snicker at where Google failed, but it includes a lot of practical SEO advice.

Lastly, I’ll leave you with this opened can of worms. If Google’s SEO is so bad, how are any of its 100 products able to rank in its own index, without a little manual intervention? 😛


  • Have you seen title tag? 🙂

    • best title tag I’ve seen in a while 🙂
      .-= roy morejon´s last blog ..Social Media Can’t Save You =-.

    • Yeah, but he might argue it’s because he doesn’t actually want you to go to that page. Although you should, because that’s a perfectly taken photo of him! 😀

  • Maybe that’s why they bought in the brand algorithm? Or how it was developed in the first place… something to think about, I’m sure.
    love matt cutt’s title tag!

  • “If Google’s SEO is so bad, how are any of its 100 products able to rank in its own index, without a little manual intervention?”

    Massive inbound links. 🙂

    Also, they rank well for their product names, but often not for relevant keywords. Adwords is only on the second page for “ppc advertising”.

  • I think a better rating for 10/100 and below would be “You’re not even trying, are you?”

  • That tool is rubbish anyway. Google are trying to promote their brand name name thats all, so their page title is perfect. Besides, check their PR against yours!
    .-= SEO Sheffield´s last blog ..Google PageRank Update April 2010 =-.