Now, before I get started here please relax and understand that this is not a political post. It is more about a lesson about how social media can be a real double-edged sword. Why? Well, I have heard more than one social media “expert” express disappointment in the President’s relative abandonment of the medium after he was elected. I have postulated elsewhere that he may have actually set back the usage of social media for political advantage. Why? It’s a matter of trust and many feel it was violated to some degree. If you feel the urge to argue this please leave me out. I am just parroting what I have heard more than once. So you know where I stand personally, I am not a trusting sort of any politician at any time of any party.
Blending behind-the-scenes nuggets with a defense of President Barack Obama’s record, White House and administration officials increasingly are communicating through Twitter.
Forget press releases. White House press secretary Gibbs and his deputy, Bill Burton, are now sharing news in Twitter messages. So far 33,000 people have signed up to follow Gibbs and more than 6,000 are tracking Burton. Those two officials have a ways to go to catch actor Ashton Kutcher and his 4.6 million followers.
Ok, let’s stop here for a second. Maybe the bigger question is why in the world 4.6 million people are following Ashton Kutcher? Anyway, as the White House now becomes more aggressive in its social media efforts how do those who have been left feeling a little jilted after the run up to the election react?
I suspect this is more a matter of opinion than a measurable event because there is little hard data on any of this other than number of followers of any political figure. So the question to you is do you feel that Twitter is a political messaging force to be reckoned with or a potential land mine for those in public office? It works both ways in business but is it potentially more dangerous in the political arena? God only knows it doesn’t take a politician from either side of the aisle too long to say something that makes the rest of us scratch our heads. Do you trust 140 character versions of messages from any politician from any party at any time?
Go ahead and let’er rip. Let’s face it, whether we want it or not this technique / tactic is likely to increase exponentially as we here in the states approach an important political season this fall. Could its use be as much of a referendum on social media as it is on the potential political impact of social media? Do tell.