Twitter’s New “Monetization Platform” Coming “Later this Month”
Remember when Twitter caused a stir among the development community, when it suggested you may never want to use a third-party app again?
Well, co-founder went CNBC and appeared to reveal just a little information about Twitter’s monetization model. When asked if Twitter was receiving a cut of the ads shown by third-party Twitter apps, Biz said “no” then went on to say:
We’re going to roll out something we think appropriate not just for Twitter users but also for the ecosystem when we develop this monetization platform, it’s not going to be just for us, it’s going to extend to all these apps that are out there that everyone is using.
Now, Silicon Alley Insider took this to mean that Twitter would create a model devoid of those annoying ads that are inserted into your tweet stream, but I’m not so sure.
First, I don’t see anything in that statement that suggests these ads are going to go away anytime soon. In fact, I can’t think of anything Twitter can do except insert ads into the stream. OK, so maybe not in the same format we currently see on desktop and mobile apps, but similar. Twitter needs a way to make money and web users have shown time-and-time again that they simply don’t like to pay for stuff. That really only leaves ads as an option.
They may be more creative ads than we see now, but I suspect we’ll still see advertising as part of Twitter’s new business model. I guess we will have to wait until the end of the month–which is when Biz says all will be revealed!