Twitter to Unveil Advertising Platform Today?



Today, Umair Haque of the Havas Media Lab will interview Twitter CEO Evan Williams at SxSW. TechCrunch is poised to report—especially since they expect Twitter to unveil its advertising platform in the interview.

That’s not for certain, of course, but TC points to Twitter head of monetization Anamitra Banerji’s comment on Feb 27 that they’d have the platform ready “in a month or so.” (Two and a half weeks is apparently close enough.) They’ve put 2 and 2 together with GigaOM’s Matthew Ingram’s (Feb 23) report that Twitter is lining up major partners for a launch.

Twitter has long been excited over its coming ad offering. Back in November, founder Biz Stone insisted that “Everyone is going to love” their new advertising system. “It’s going to be amazing.”

A digital advertising format everyone will love? I’d certainly love to see that. Of course, I’m sure the guy who stands to make money off the ads thinks “everyone” will agree with him, since he loves the idea ;) . On the other hand, however, Business Week speculated back in December that 2009 might have actually seen a profit for Twitter, with its deals with Bing and Google—so maybe Twitter will focus on getting this right instead of just getting the next buck (I’m looking at you, Facebook).

What do you think? Will Twitter unveil its long-awaited ad platform today? And if so, what will it look like?

  • http://drivingonlinesales.com/ Wynne

    This is great news. It’s going to be interesting to see how the dollars make sense in the coming months. With Digg recently making moves to monetize as well there will be a TON of advertising inventory. All great news from my perspective as an internet marketer.
    .-= Wynne´s last blog ..The Importance of Building Rapport Before Direct Marketing =-.

  • http://www.interactone.com/category/latest-news/ Thomas

    This will be a huge step forward for twitter! I hope that it isn’t to intrusive but as long as they go along the same rout as Google and facebook they will be safe. Hopefully they think of a revolutionary new way to do ads….maybe they will surprise us.
    .-= Thomas´s last blog ..Magento Email Templates =-.

  • http://crenk.com Steven Finch

    Twitter didnt unveil anything of the sort. Might need to check your sources if you have any. Otherwise just dont copy other peoples articles thinking its going to happen.
    .-= Steven Finch´s last blog ..Chatroulette + Improv Piano Player = Awesome =-.

    • http://www.marketingpilgrim.com Jordan McCollum

      No, they didn’t. But that’s why there’s a question mark in the title and it’s filed under rumors—something we’ve covered here for years.

      Let’s be a little more civil, shall we?

  • http://www.mckremie.com/ Stuart

    I hope they don’t go too far overboard with ads once this comes about. Often times a company trying to monetize can through too much stuff at the wall all at once.