The Twitter blog tells us about this curious new approach by the world leader in character efficiency (how quickly that could slide into deficiency). Gee, you would think that Twitter is trying to make their site experience better so the third party app crowd might consider visiting the mothership. Wouldn’t that help those revenue generation efforts if more users were on the Twitter site to see those pretty ads etc?
Anyway, here’s the scoop
With the new design, we’re intentionally featuring more dynamic content on the front page, revealing a sample of who’s here, what folks are tweeting about, and the big topics that they’re discussing. The homepage now features a set of algorithmically-selected top tweets that automatically appear every few seconds. It also highlights a random sampling of suggested sources; hover over any of them to see a profile summary and their latest tweet. Trending topics now scroll across the page, allowing us to present a large set of trends using little page real estate. Hovering over some of these trends will show a description explaining why the keyword is (or has recently been) popular.
Here’s a picture.
That’s cool. Twitter has to get more people to come to the site v depending on those third party access apps. If they are going to be selling advertising (I said if!) they want as many active Twitter users using the site thus being in front of those ……. Well, you get the picture.
It appears as if Twitter wants to rid itself of the reputation of being a place where desperate people share the mundane activities of their lives with relative strangers. It wants to play with the big kids now.
All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there’s something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium.
I find this interesting but not earth shattering. Twitter is obviously trying to rally the troops to make sure that whatever revenue plans they have up their sleeves has the best chance to succeed in a huge fashion. Who wouldn’t?
So are you interested in this new homepage format? What else would you suggest to Twitter to make using the Twitter site for access more appealing? Let’em know. You never know who may be listening.