According to a new study being published this week by Unica, European marketers trail their American cousins, when it comes to the adoption of social media marketing.
While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same.
That’s likely to change in the next 12 months:
Some quick math suggests that this time next year, 76% of American marketers will be knee deep in social media marketing, with an impressive game of "catch-up" played by European counterparts–hitting 64% adoption.
So what’s keeping Europe from making this a photo-finish? Well, the biggest set-back is the 20% of European marketers that don’t want anything to do with social media. Not, "we’re more than 12 months out" or "we not sure yet" but flat out "we have no plans for social media marketing."
I’d love to know what industries those marketers represent because I’d go and steal their lunch money!