Posted March 9, 2010 9:53 am by with 4 comments

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According to a new study being published this week by Unica, European marketers trail their American cousins, when it comes to the adoption of social media marketing.

While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same.

That’s likely to change in the next 12 months:

Some quick math suggests that this time next year, 76% of American marketers will be knee deep in social media marketing, with an impressive game of "catch-up" played by European counterparts–hitting 64% adoption.

So what’s keeping Europe from making this a photo-finish? Well, the biggest set-back is the 20% of European marketers that don’t want anything to do with social media. Not, "we’re more than 12 months out" or "we not sure yet" but flat out "we have no plans for social media marketing."

I’d love to know what industries those marketers represent because I’d go and steal their lunch money! 😉

  • This thing will really change by the end of the year. expect the unexpected. Let’s get it on hahhaha

  • This is not too surprising when compared with European response in other areas of capitalism. I have spent a lot of time in Europe and love it … much of it anyway. I also love how they roll over when it comes to business. OK, wait … I should explain that. I mean that many areas of Europe tend to embrace a more deliberate and sometimes passive approach to business when compared to the shark-filled trades of North America. This is certainly not always the case, but just a broad stereotype. It often causes Europeans to take a reactive posture rather than proactive. Conversely, that same “sharkiness” and greed has also failed Americans a few times, too.

    C’est la vie. We shall each thrive in our own ways. Welcome on board, Europe. 🙂

    .-= Mark Aaron Murnahan´s last blog ..Marketing Authority: How to Create Authority in Your Market =-.

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