11% Original Content + 89% Duplicate Content = Google Buzz
“Andy, when are you going to add Google Buzz monitoring to Trackur?”
I think Google Buzz was barely a couple of days old, when I was first asked that question.
I wanted to wait and see how (if) people used Google Buzz, before deciding to jump on the bandwagon that other tools were so quickly willing to hitch a ride on.
Now–I’m trying to not look so smug–it appears that decision was a fortuitous one. PostRank is reporting that 89% of all content on Google Buzz is simply the duplication of stuff that can be found in Twitter or via blog feeds:
In other words, just 10% of the content posted to Google Buzz has the potential to be unique. Adding Google Buzz to Trackur would result in more noise and less signal. Add to that the fact that Google Buzz’s buzz has pretty much fizzled and it’s hard to see where the value is in the service–as a user or as a monitoring firm.
How are you using Google Buzz? Are you syndicating your other content or are you using it to create new stuff?