Posted April 8, 2010 9:20 am by with 1 comment

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You’ve probably noticed a trend over the past couple of years of sites allowing you to login using your an existing credentials from Google, Facebook, Twitter, etc.

According to a survey of 170,000 web sites, JanRain says that Google is–surprise, surprise–the login of choice for many web users:

While it may look like another area of total dominance by Google, the login of choice changes when you look at those logging-in to media or technology platforms:

So what can we take from this data? Not much actually. Who knows why we prefer to use Facebook when logging into technology sites, but prefer Google overall? I suspect that technology and media sites may have more of an aversion to letting users login with big-brother Google, hence more occurrences of Facebook, Twitter, and other sites deemed to be less of a threat.

Regardless of the motives, you can expect these OpenId-esque login options to proliferate. Heck, maybe one day you’ll be able to login with your Pilgrim ID. 😉

P.S. I’m actually shocked that Twitter is not a higher percentage and wonder if it’s because there’s so much talk of phishing attacks, that we simply don’t trust the security of our Twitter logins.

  • Very interesting statistics. I know from my own experience that I will always opt for a Facebook rather than a Twitter login when given the choice. This post prompted me to think about WHY. I think it’s because Facebook is more private, so in my head I feel better logging in with an account that isn’t going to give away too much about me, especially when I’m just exploring the site for the first time.