Posted April 7, 2010 9:51 am by with 10 comments

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Well, well. Apparently Kevin Rose is not messing around, now that he’s taken over the reigns of Digg.

No sooner had the door hit Jay Adelson on the way out, Rose has decided to reverse two very unpopular decisions.

The first–actually the second on his list, but I think you’ll find it more interesting–is the decision to lift the ban on the many sites that had previously faced the Digg blackball:

…with the launch of the new Digg will be unbanning all previously banned domains. While we will apply automated filters to prevent malware/virus/TOS violations, no other restrictions will be placed on content.

That’s what Digg should have been doing all this time. Look, I know some people were gaming the system, but those same people game Google all day long–it’s called SEO–and yet Digg decided not to trust either the “wisdom of crowds” or its own algorithms. It’s not too far-fetched to suggest that about the time Digg started banning popular marketing blogs, it started fading as a popular destination and talking-point for marketers. I know we don’t control the internet, but if marketers stop talking about your product, you’re going to face an uphill battle!

The second decision is to remove the much-maligned iFrame from the DiggBar. It was annoying and did nothing but provide a lame attempt to keep Digg users within the Digg community. Rose explains the change…

Framing content with an iFrame is bad for the Internet. It causes confusion when bookmarking, breaks w/iFrame busters, and has no ability to communicate with the lower frame (if you browse away from a story, the old digg count still persists). It’s an inconsistent/wonky user experience, and I’m happy to say we are killing it when we launch the new Digg (sign up for the beta here).

I’m still not sure Digg can be the comeback kid, but I welcome these two changes.

  • Mukul Verma

    Good move on Digg part!!!

  • Good for Digg I say.

    Frames for a start are not a good thing, and as long as they keep Digg from being spammed to death (which would probably make it even more unpopular than banning certain marketing sites), then more power to them.


  • It’s not gaming the search engines. It’s educating them to know what the best site is. Since my totally awesome sites are obviously the best, I have to do the most educating!

    I’d love to rant more but just found out that the preferred keyword density is 0.43% more than what my pages currently use. Gotta make some edits!
    .-= S.E. Troll´s last blog ..The Gorgeous Women of WomensBizNews =-.

    • LOL! Finally we have a troll with a sense of humor! 😛

  • And just how many of those banned domains are still being used for the same purposes today? That would be an interesting statistic.
    .-= Michael Martinez´s last blog ..Xenite.Org interviews Tad Williams =-.

    • You assume that a lot of them were spam sites. There were a lot of big name blogs that were banned for no real reason–other than their posts would tend to make the homepage a lot.

  • Well, never having been banned from DIGG, I defer to your journalistic expertise in the matter. I’m still not sure what to think, though. Seems like a lot of people became so disgusted with DIGG they swore off on it forever. If they have found other ways to share news or promote sites or whatever, what incentive does DIGG offer them to return?
    .-= Michael Martinez´s last blog ..Xenite.Org interviews Tad Williams =-.

  • I can understand the iFrame change but to unban all the blacklisted domains is a big one. Maybe keep the worst of the worst permanently banned?
    .-= Nigel Burke´s last blog ..Social Media: Digg is making a change =-.

  • That is great news. I look forward to seeing it in practive as well.

  • Great move from Digg