No sooner had the door hit Jay Adelson on the way out, Rose has decided to reverse two very unpopular decisions.
The first–actually the second on his list, but I think you’ll find it more interesting–is the decision to lift the ban on the many sites that had previously faced the Digg blackball:
…with the launch of the new Digg will be unbanning all previously banned domains. While we will apply automated filters to prevent malware/virus/TOS violations, no other restrictions will be placed on content.
That’s what Digg should have been doing all this time. Look, I know some people were gaming the system, but those same people game Google all day long–it’s called SEO–and yet Digg decided not to trust either the “wisdom of crowds” or its own algorithms. It’s not too far-fetched to suggest that about the time Digg started banning popular marketing blogs, it started fading as a popular destination and talking-point for marketers. I know we don’t control the internet, but if marketers stop talking about your product, you’re going to face an uphill battle!
The second decision is to remove the much-maligned iFrame from the DiggBar. It was annoying and did nothing but provide a lame attempt to keep Digg users within the Digg community. Rose explains the change…
Framing content with an iFrame is bad for the Internet. It causes confusion when bookmarking, breaks w/iFrame busters, and has no ability to communicate with the lower frame (if you browse away from a story, the old digg count still persists). It’s an inconsistent/wonky user experience, and I’m happy to say we are killing it when we launch the new Digg (sign up for the beta here).
I’m still not sure Digg can be the comeback kid, but I welcome these two changes.