Google Chrome Removing “Http://” & Al Gore from Web’s History




Apparently Google has had enough of Al Gore.

That’s the only logical explanation for its apparent decision to reinvent the web starting with the removal of http:// from web addresses.

…Google recently made a change in the developer version that ruffled some feathers: the URL field will no longer show the “http://”. This made a lot of people very upset…For a while now, Mobile Safari has been doing something similar, although I do think in that case, it’s about saving space. On Mobile Safari, the scheme is hidden until you tap the URL field to edit. The developer version of Google Chrome takes this a step further, and omits the scheme completely

And, why not? Who actually enjoys typing in those characters? After more than a decade of doing so, I still sometimes stop to think if it’s “://” or “//:” – it makes sense to get rid of something so redundant.

Except, when it’s not redundant.

You see, there are still many applications and web services that insist on you using the “http://” when providing them with a web address. So, while Google might think we can do without these 7 annoying characters, the rest of the world isn’t on the same page.

Now, this could all be an oversight by Google–after all, this is a developer build–but it could also mean the beginning of a new internet. One that doesn’t involve Al Gore! ;-)

  • http://autoresponder-marketing.simplycast.com/ Michael

    This is awesome news. Just think of all the seconds you will save in a day.

  • http://wyblog.us/ Chris Wysocki

    And what then shall we do when we need “HTTPS://”? Or (gack!) “FTP://”?
    .-= Chris Wysocki´s last blog ..Oops, Barry has no "Plan B" for a nuclear Iran =-.

    • http://drivingonlinesales.com/ Wynne

      You took the words right out of my mouth. There are a ton of applications and web addresses that absolutely require https. I’m guessing that banks won’t be too pleased by this move.
      .-= Wynne´s last blog ..Are You Using Effective Call to Actions On Your Website? =-.

  • Matt

    I’ve been running the dev version of Chrome, so I’ve had the change for a bit.

    It’s only “http://” that is removed–secure sites still show the “https://”, so we’re good there.

    Still a bit annoying when copy/pasting the address. Often I manually add in the “http://”, could just be habit though.

    I’m thinking I might get used to it, but can’t come to a conclusion yet!

  • http://merchantstand.com Bob Williams

    Why stop there? ‘www’, the most common prefix could also be removed. Most sites are already setup to work without it and I typically don’t type it. Many marketing materials are stripping it out because its wordy, takes up space in print, and takes the focus away from their brand.
    .-= Bob Williams´s last blog ..The crux of the matter =-.

    • http://www.marketingpilgrim.com Andy Beal

      Good point!

  • http://www.moippai.com Jim

    Does anybody actually type in the http:// anyway? There hasn’t been any need to for years, except on certain SEO tools which the 99.5% of internet users don’t use anyway.
    I don’t see the problem here.