We have been reporting over the past few months about Google’s aggressive push into the mobile space. It’s not like it’s a secret. Sometimes it’s so “in your face” that you wonder if the whole search engine thing is just keeping Google busy until they take over the mobile world that the future is shaping up to be.
Speaking at Atmosphere, Google’s conference for chief information officers, Schmidt said:
What’s really important right now is to get the mobile architecture right. Mobile will ultimately be the way you provision most of your services. The way I like to put it is the answer should always be mobile first. You should always put your best team and your best app on your mobile app.
There was no mention at all about Android in this report but that’s the obvious lynch pin for all of the mobile strategies that Google is putting together. The more they can create that has their distinct signature on it from a mobile perspective the more they distance themselves from their buddies in Cupertino; Apple.
And what would a talk from Google’s leader be without taking a direct swipe at their enemies to the north; Microsoft. Now, there is no direct mention of Microsoft but you’ll see it’s not too veiled as to who is in the cross hairs. Schmidt got a Googler assist on this one.
Schmidt also said the technology he is most excited about in this area is HTML5, the web language that is enabling more powerful web applications in your browser. This gets back to Google’s emphasis of web applications over client applications that you download or install — earlier in the afternoon Bradley Horowitz, vice president of product for Google Apps, declared that “client applications in many way are becoming extinct,” and Google also showed off Chrome OS, which takes this idea all the way with an operating system that’s all browser-based web apps and nothing downloaded to the client.
Schmidt tried to make Google appear human by admitting that they make mistakes. He also said that the company is not a search company but rather an information and enterprise software company. Not a search company? I doubt even Googlers believe that one entirely.
So expect more from Google on the mobile front as they continue to move toward their own clash of the titans in the mobile space. That’s going to be fun to watch.