Posted April 1, 2010 4:31 pm by with 4 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

PRWeek has published the results of its latest study on the media and journalists—and bloggers are increasingly including themselves among their ranks. Just last year, only a third of bloggers considered themselves journalists; now 52% do. However, only 20% receive most of their income from blogging (but that’s up from 4% last year). Just a month ago, New York City recognized bloggers as journalists; surely the trend will only continue to rise.

Social media continues to have an increasing impact on traditional media. PRWeb reports that “91% of bloggers and 68% of online reporters “always” or “sometimes” use blogs for research, [but] only 35% of newspaper and 38% of print magazine journalists suggested the same.”

Unsurprisingly, bloggers (48%) used social networks more for research than did print journalists (newspaper—31%; magazine—27%). Twitter was even more popular, with 64% of bloggers and 36% of other online reporters using the microblogging site, while only 19% of newspaper reporters and 17% of print magazine reporters used it for research. Around 1 in 5 newspaper and print magazine journalists report using Twitter as a source, while 55% of bloggers, 42% of online media/news reporters and even 48% of TV news reporters say they’ve used Twitter as a source.

It appears that PR is on the rise in social networks, too. “43% of journalists report having being pitched through social networks compared to 31% in 2009,” 74% of PR specialists maintain that email is more effective. (Which, sadly, means we’ll all be seeing more of those “review this product/story/person that’s totally unrelated to your blog” emails.) However, that opinion might change soon:

In both the US and Canada, pitches through a social network resulted in coverage approximately 70% of the time. In contrast, the standard pitch to a US or Canadian journalist rarely leads to coverage, with 66% pegging the success rate at 0-20%.

The survey was given to “1,568 traditional and non-traditional media and, for the first time, 1,670 PR practitioners,” PRWeek reports.

(Yes, the press release is dated today, but I think this isn’t an April Fool’s joke, because . . . it’s just not funny. Then again, neither are lots of other attempted April Fool’s jokes [vowel outage? srsly?].)

What do you think? Are you a blogger who considers himself/herself a journalist?


  • Thanks for the post…

    In this area I try to keep it simple. I categorize bloggers into one of the following four categories:

    1. Journalists – 2. Marketers – 3. Editorial Writers – 4. “Your Guess is as Good as Mine”

    If people are honest with themselves (Really Honest), they will know where they fall. I believe there are some bloggers who belong in the “Journalist” category (just for the record – I am not a journalist); however, the percentage is not very high. This is not to say Category 2 & 3 Bloggers should be viewed as “Less Than” journalists; on the contrary, they do provide a very valuable service – just not at the same level as an objective journalist. Category 4 speaks for itself….

    Thanks again…..

  • Journalists are a dying breed. Nobody has the patience to wait until the next day to read the news or read commentary.

    A blog is real time, right now. The question really is, what percentage of journalists think they are bloggers?

    Financial Samurai
    .-= Financial Samurai´s last blog ..Riding Rocketships For Greater Success =-.

  • It’s interesting to me that so many bloggers consider themselves journalists because quite honestly, talking about your personal life does not classify as journalism however some people mix both personal comments and news writing in their blog and then that’s where the gray line comes in. For me to classify myself as a journalist would have to do with my frequent news writing and because I actually publish my work elsewhere other than my blog. I still consider myself a freelance writer and would not go out and call myself a journalist because journalists are a rare breed and in my opinion, work to earn that title.

    One blog post does not make you a journalist and I hope the fifty percent that have classified themselves as journalists are the people that work for that title.