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Local Businesses Get Facebook Decals for Promotion



In an attempt to become even more ubiquitous, Facebook has started to send out decals to local businesses to put in storefront windows encouraging patrons to go the establishment’s Facebook “Like” page to do just that; like them. Here’s a picture

The above decal was sent to Mashable by an employee of The Museum of Making Music in Carlsbad, CA. On the Mashable site is an accompanying letter telling the company about the “program” and offering a $25 credit to run Facebook ads to promote their page as well.

I, along with many others, have been encouraging people to put their presence on Facebook on every piece of marketing material because it just makes sense. Interestingly enough, most small business owners will say “That’s a great idea!” then never make a sign or anything to put by a cash register or hang in a window. That’s not because they don’t want to in most cases but they just don’t take the time to make something. Now Facebook can make something for them.

The sticker has a way to text your “like” of a business which is pretty neat. Of note, there has been no indication of just what criteria must be met to get one of these stickers. At a minimum, the business must have the minimum number of fans to get its own “vanity” page URL which means they are savvy enough to know the criteria and to follow through with the process. As for how long the page has been in existence or any other “measuring stick” for who will or will not see a sticker it is not known. I suspect the bar initially will be pretty high because sending out stickers to businesses with lame “like” pages wouldn’t serve Facebook very well. The Museum of Making Music’s offering is pretty extensive with YouTube, Flickr and event tabs which shows it is paying attention and trying to maximize its presence on Facebook.

Hopefully these stickers work better than the Google Map Place stickers that have gone up in windows but have not had the “sticking power” in some cases. Google keeps its criteria for who gets a decal a secret as noted in a forum response from a Googler

Can a business which didn’t receive a decal request one?

No, it is not possible for a business to request becoming a Favorite Place. Businesses can sign up for Local Business Center to become eligible and if they meet our criteria, they may receive a decal in the next wave.

Hope this helps, and I’ll keep you posted on requesting a new decal.
Cecelia

So customer centric and heartwarming on Google’s part huh? You can almost feel the concern for the little guy oozing from Cecelia’s “No it is not possible” response.

Maybe Facebook could learn a little something and be more open about how they will determine who gets a sticker. Wait a minute. Did I just say Facebook and “be more open about policies” in the same sentence? My bad. One can dream but asking for a miracle is maybe just a little too much.

  • http://www.2kstockphoto.info/ John

    I understood that facebook is nice platform for growing business and also a suitable place for online advertising. This article is helpful for the sticker ‘like’. Nice post.

  • http://www.seobywebmechanix.com Arsham Mechanic

    Whoa this is really neat! — I want one of these.. are you kidding.. text to “like” a place.. that’s brilliant.

    I guess it would only work if FB has your cell number on file.. which I definitely didn’t give them (yet).

    Do you have any good how to’s for putting the “like” button on your site?

  • http://reface.me dwergs

    We’ve cleaned up the image and have a template available for download at http://reface.me/goodies/like-us-on-facebook-stickers so everybody can make their FB stickers.
    .-= dwergs´s last blog ..Reface.me contact form fixed =-.

  • http://www.musicxray.com Music Xray

    We have already implemented this on all of our music submission opportunities for new music artists and we have also put this on the music artists song presentation package along with implementing it into their comments section. You can take a look here http://www.musicxray.com/profiles/626 and http://present.musicxray.com/xrays/1569/public. One nice thing is in the comments box you can automatically link your comments to your Facebook page. Now that is a pretty cool feature.
    .-= Music Xray´s last blog ..Detailed feedback on your music =-.