Television and video were the hit hard, losing an hour a piece. The Internet lost only 40 minutes, and remained in the top slot. But mobile was the big mover here—the only category to show an increase over 2008, with a 12% increase and within mobile, “Internet use grew 36 percent, to 11 minutes a day, and texting grew 55 percent, to 27 minutes a day.” (Percentage-wise, reading actually suffered the biggest loss, 59%.)
Internet ad revenue actually increased in 2009, but only by $2B or 8% ($24B to $26B).
Meanwhile, another study shows that “connected” devices make up a significant proportion of mobile Internet usage. MediaPost reports on a study by Millennial Media that shows that these devices account for 21% of mobile ad impressions.
“Connected” devices include “the iPad, iPod touch, Sony PSP and Nintendo DS.”
Millennial media also looked at the fastest-growing smartphone OS—Android, followed by RIM. But considering the iPhone still had 70% of mobile Internet impressions, they have a long way to go to catch up.
What do you think? Have you used less media? Are your mobile devices actually connected?