I do a lot of different things in the Internet marketing industry. But I think what I do the most, and quite possibly the best, is product development. I write code, I manage designers, and I promote products. All of these things have to do with product development. Over the years I’ve come to believe that every product developer must make a decision when developing a new product. They must decide whether they are building their product to make money or to solve a problem. Sure you can make money by solving problems but you can also solve problems without making a dime and make tons of cash without solving problems.

Are you still following me?

YouTube has been working on its layout for a long time. They launched the Feather experiment in December and a similar new page layout in January. Just last week, they finally did something to make the comments somewhat more useful, in a limited, no-opt-out test.

Apparently that went well, because now they’re rolling out the new layout for all users. YouTube touts the layout as cleaner, simpler and easier to use. They group more info about the video in one place and cleaned up the actions bar to streamline sharing, flagging and embedding.

The Highlights view of comments, above, is now the default, highlighting top-rated comments and comments from the video creator.