OPA Finds They’re the Best

The Online Publishers Association regularly looks at online advertising effectiveness—and probably not too surprisingly, their members once again see the best rates of ad effectiveness in several measures.

The study examines ads place on OPA member sites (content sites including major news sites, etc.), Dynamic Logic’s MarketNorms industry benchmark, portals, and ad networks, and analyzes their effectiveness at aiding brand awareness, increasing awareness of their ads online, increasing awareness of their brand message, augmenting brand favorability and lifting purchase intent. OPA member sites saw the best rates in all these areas:

These results are fairly similar to the last time they tabulated them, August 2009. Notably, every delta measured has decreased since the last study reporting.

Dear Mr. Zuckerberg, From 4 US Senators

This just came across my view as posted on Politico.com. It’s a letter that is supposedly being sent by four Democratic US Senators to Mark Zuckerberg, Facebook’s founder and CEO. I will let you read it and comment on it if you feel led. Considering the source it certainly is interesting.

April 27, 2010

Dear Mr. Zuckerberg,

We are writing to express our concern regarding recent changes to the Facebook privacy policy and the use of personal data on third party websites. While Facebook provides a valuable service to users by keeping them connected with friends and family and reconnecting them with long-lost friends and colleagues, the expansion of Facebook – both in the number of users and applications – raises new concerns for users who want to maintain control over their information. The following three changes have raised concerns:

iPhone Blogger Intrigue Results In Search Warrant

In case you haven’t heard there are a few stories flying around about just how shielded bloggers are with regard to sources and protection afforded other journalists under the law. Yesterday we talked about one instance in New Jersey. Today we move cross country to the home of all things tech and watch as Gawker Media’s Gizmodo editor, Jason Chen, becomes the center of a legal and ethical conundrum of sorts.

The New York Times reports

Gawker Media said Monday that computers belonging to one of its editors, Jason Chen, were seized from his home on Friday in an apparent investigation into the sale of a next-generation Apple iPhone. Gawker suggested the action violated California’s shield law for journalists.

Newspaper Circulation Contines to Nosedive

The headline alone is nothing that will surprise people, especially those in the online marketing industry. In fact, watching the decline and fall of the newspaper industry is some kind of guilty pleasure that everyone seems to relish. Since there are jobs and things at stake maybe that’s not such a good position to take but it is what it is, as they say.

The continued circulation declines however, are real news in the sense that it truly signifies the shift in how people get their information these days. Because of our ‘go-go’ lifestyle most people can’t be bothered with the print version of a newspaper. Commutes in cars make it harder to read a paper (notice I didn’t say impossible since there are still morons that think driving and reading the paper is simply multi-tasking). There is less time in the morning to ‘relax’ while reading the paper. Life is just different. Maybe not better but certainly different.

Google Street View Raises More Privacy Concerns

Google’s Street View has always been a lightning rod of sorts for privacy advocates. After all, if you find yourself looking out your window one day and a Google-mobile or trike or whatever they use these days to get information, shows up and starts taking pictures of your street and your home it can be a little creepy. It kind of gives a whole new meaning to the phrase “It’s a Google world and we’re just allowed to play in it”.

Nowhere has the concern for privacy been greater than in Europe. In particular, Germany has taken issue with many of Google’s information gathering activities. Well, now that there have been the “discovery” of what else Google is gathering the German government is sounding off again.

The Register reports

Is the Internet (& Media) an Addiction?

The University of Maryland’s International Center for Media and the Public Agenda conducted a study of college students, depriving them of the Internet, cell phones, and even TV, newspapers and radio for twenty-four hours. Based on the students’ own comments about how much they missed it and were addicted to the Internet, the researchers concluded that the results of one single day were college students are Internetaholics.

Oh, I’m so addicted to hyperbole.

Feeling dependent on something doesn’t make you actually dependent on it. The students were unwilling to go without media, disliked the experience and claimed to be dependent on and addicted to the Internet and other media—but we’re still a bit short of calling this game.

More People Believe Online Reviews

The forthcoming 2010 Social Shopping Study by PowerReviews shows a marked increase in consumer trust in and reliance on online product reviews. However, their trust isn’t blind—online consumers are also becoming more skeptical of those reviews, willing to take them with a grain of salt.

The majority of online consumers use reviews as research, and more people are reading more and more reviews. Reports MediaPost:

Results from the 2010 survey indicate that 57% of shoppers trust customer reviews as a research source along with other corroborating information, but 35% question whether they are biased. Factors that degrade trust in reviews suggest that 50% do not provide enough reviews to make an educated decision, 39% doubt they are written by real customers, and 38% said a lack of negative reviews or limited information. . . .