Google is changing the way it will interact with agencies using AdWords. They’re discontinuing the Google Advertising Professionals program in favor of the Google AdWords Certification program, and eliminating fees for some agencies using the API, based on client spend.
Agencies that have at least one certified employee may qualify as Certified Partners now. The certification process will also change, with more training materials, harder tests that include application and best practices, and a new badge that includes a “click to verify” CTA. Individuals certifying will now have to pass two tests instead of one, according to Search Engine Land.
For large enough agencies, Google will be waiving the AdWords API fee. They’ll begin accepting applications for that program one month from today.