Well, since we are in the official year of mobile (it is really the actual year of mobile right?) it only makes sense to start to truly predict just how much will now be spent in the future of mobile. One of the most obvious uses of mobile marketing is for couponing. Being able to provide a coupon at the literal point of purchase at the time of purchase has implications for sales that could be significant.
MediaPost reports on a study done by Borrell Associates that shows some projections that if they are believed indicate growth that is makes a “hockey stick” growth pattern look like the new flat.
Borrell goes on to say