Not since Rocky came back to beat Ivan Drago in Rocky IV have we seen a comeback akin to the one being made by paid search.
According to SearchIgnite, U.S. paid search spend increased a whopping 11% in Q1 of 2010 from Q1 of 2009–“whopping” by recessionary standards! In addition, we can actually celebrate a flat quarter, with paid search dipping just 0.5%, which is remarkable when you consider that there’s normally a drop after the holiday blitz.
It was a mixed bag for Microsoft’s Bing. Year-on-year, the search engine grew by 21.6%, but gave up 7.1% over the past quarter due to a heavy reliance on the retail industry.