Posted May 19, 2010 3:43 pm by with 1 comment

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Both MySpace and Facebook are working on pushes to expand their offerings to mobile users—but it looks like they’re heading in opposite directions this time. While MySpace is working on bringing its platform to Android users, Facebook is offering a stripped-down version of its site for those on limited-bandwidth plans.

As announced at Google I/O, the search giant’s developer conference, MySpace will be offering a developer kit to allow Android users to access their MySpace accounts within an app:

The developer kit provides access to login capabilities, meaning that users can login to MySpace without leaving the app.; Status updates, allowing users to update their mood or update their profile; Friends lists; and Photo and video upload functionality. Access to the SDK is free, and is the same tools that MySpace developers use in house to create their own applications.

Right now, MySpace sees 30% of its traffic from mobile users, and hopes to push that to 50% soon with these new mobile capabilities. The tools will be expanded to the iPhone soon.

Facebook, on the other hand, is now offering a text-only version of its site for mobile Internet users with limited bandwidth. The stripped-down site will run at for mobile users in 40 countries, including Turkey, Brazil and India. Facebook says that about a quarter of their users access the site via mobile.

The stripped-down version of the site will be available through agreements with cell carriers in several countiries, including Vodaphone and T-Mobile—in Europe and Asia. The service will not be available in the US yet (though it will work in the UK, Hong Kong and Finland.)

The text version will include many features—but obviously not photos and videos:

The 0.facebook site offers the same capabilities as Facebook’s standard website, allowing members to view their news feed, comment on posts and send messages.

But 0.facebook will not feature any photos or videos — Web surfers can link to view photos and videos, although they will be charged standard wireless data fees by their carriers at that point.

Facebook is not paying the wireless operators any money to reimburse them for the free usage they provide and there are no financial terms to the partnerships, said [Henri Moissinac, who heads Facebook’s mobile business].

What do you think? Which effort will be more successful at increasing that social network’s mobile market share?

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