I don’t get very excited about many things that are touted as innovation in the Internet marketing space. Why? It’s because everyone wants to hype the newest and freshest updates to their service as a “game changer!” or some other form of hyperbole that always easily out runs the reality of the service. In other words, I am tired of being hyped (am I the only one here on this one?).
This time, however, I am pretty interested in the Google Moderator integration into YouTube that is being introduced. At first glance this looks like it gives the world of video a new level of interactivity that can actually create a better experience for the end user. How about that! The YouTube blog tells us more:
That’s why, starting today, we’ve integrated the ability to use Google Moderator into every single YouTube channel. Moderator is a versatile, social platform that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to the top in real-time. We previously used Google Moderator as part of our interviews with President Obama and Canadian Prime Minister Stephen Harper.
Here’s how it works: You set the parameters for the dialogue, including the topic, the type of submissions, and the length of the conversation. Watch as submissions get voted up or down by your audience, and then respond to the top-voted submissions by posting a video on your channel. The platform operates in real-time, and you can remove any content that you or your audience flag as inappropriate. You can also embed the platform on your own website or blog.
Nice. Features like this help everyone from a content development standpoint because now you can get feedback and input from your users. As any good marketer will tell you, the longer (or dare I say, more intelligently) you can engage your customer or prospect the more likely they are to see you in the kind of light you wish: the kind that makes them want your product or service.
Here’s an example of the YouTube and Google Moderator that come from the post and features the New York Times’ Nick Kristof.
So what’s your take? Is this a real “game-changer” or is it just another hyped feature that will gather dust in the future?