Posted May 27, 2010 12:30 pm by with 5 comments

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I don’t get very excited about many things that are touted as innovation in the Internet marketing space. Why? It’s because everyone wants to hype the newest and freshest updates to their service as a “game changer!” or some other form of hyperbole that always easily out runs the reality of the service. In other words, I am tired of being hyped (am I the only one here on this one?).

This time, however, I am pretty interested in the Google Moderator integration into YouTube that is being introduced. At first glance this looks like it gives the world of video a new level of interactivity that can actually create a better experience for the end user. How about that! The YouTube blog tells us more:

That’s why, starting today, we’ve integrated the ability to use Google Moderator into every single YouTube channel. Moderator is a versatile, social platform that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to the top in real-time. We previously used Google Moderator as part of our interviews with President Obama and Canadian Prime Minister Stephen Harper.

Here’s how it works: You set the parameters for the dialogue, including the topic, the type of submissions, and the length of the conversation. Watch as submissions get voted up or down by your audience, and then respond to the top-voted submissions by posting a video on your channel. The platform operates in real-time, and you can remove any content that you or your audience flag as inappropriate. You can also embed the platform on your own website or blog.

Nice. Features like this help everyone from a content development standpoint because now you can get feedback and input from your users. As any good marketer will tell you, the longer (or dare I say, more intelligently) you can engage your customer or prospect the more likely they are to see you in the kind of light you wish: the kind that makes them want your product or service.

Here’s an example of the YouTube and Google Moderator that come from the post and features the New York Times’ Nick Kristof.

So what’s your take? Is this a real “game-changer” or is it just another hyped feature that will gather dust in the future?

  • I think that it has the potential to be a ‘game changer’ but there have been many predictions as to what will. It really all depends on how much Google is going to push this and how accepted it is. It certainly is a neat idea and I would like to see how it goes!

    Thanks for sharing.

  • Thus far, there are three scholarly books available on the subject of YouTube:

    The YouTube Reader, (2009) Edited by Snickars and Vonderau
    YouTube: Online Video and Participatory Culture, (2009) by Burgess and Green

    and this one:

    Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

    Table of Contents

    1. Home Movies in a Global Village
    2. The Home and Family on YouTube
    3. Video Diaries: The Real You in YouTube
    4. Women of the ‘Tube
    5. The YouTube Community
    6. The YouTube Wars: Elections, Religion, and Armed Conflict
    7. The Post-television Audience

    — Dr. Strangelove

  • Ya ……….google always changes the the formula which created problems for webmasters like me.So we should adapt to it as soon as possible before it is too late………………………..
    .-= Siva kumar´s last blog ..Data structure interview questions and answers Part 11 =-.

  • I wonder if this will take hold. Google does a lot of things that for the most part fail. Most of their money is still made from adsense, one of their first ideas.

  • Cheers for the info. It was a good read.
    It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
    This is a great place for me to visit as I need to understand more of this. Thanks for the tips.

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