Embeddable Tweets…These Are Not the Features You’re Looking For

If I embed this tweet about embeddable tweets, will I create an eternal Twitter loop & rip a hole in space & time? ;-) http://gri.ms/KRsOless than a minute ago via web

Apparently not. :-(

While embedding a tweet about Twitter’s new embeddable tweet feature tool hack won’t bring on the Fail Whale, it wil make it a whole lot easier for bloggers to embed a 140-characters of juiciness into their blog posts.

Perhaps the only thing more interesting than this new feature is that it’s not a feature. In fact, author @robinsloan updated the official Twitter post to make it clear that this is more of a “hack” than a “feature.” Which leads me to believe that either this embed hack really is just too rough to call an official feature or perhaps Twitter’s trying to downplay its significance.

Murdoch: Paywall Announcement 3-4 Weeks Away

During a third quarter earnings call for News Corp. yesterday, the content paywall’s number one proponent, Rupert Murdoch, gave some fuzzy “details” about the new way he suspects people will be buying their information. Murdoch has had the loudest rallying cry when it comes to fighting the “Internet is free” mantra. Along the way he has taken on Google as well, saying that they are the ones who truly profit from all the content creators’ hard work (especially News Corp.’s).

The LA Times reports

News Corp. Chairman Rupert Murdoch said the company planned to hold a press conference “in three to four weeks” to announce details of a new subscription model for news and other digital content.

Social Media in the B2B World: A Talk with Hoover’s Tim Walker

From time to time we like to take a break here at Marketing Pilgrim and talk about the actual practice or actually “doing” social media and search in the real world. Sure it’s fun to talk about ideas, news and theory all day but in the end if there is no action attached to it then, well, you just talked about a lot of stuff. How this plays out in the real world gets too little attention and we like to talk to those that are in the weeds every day for perspective.

Mobile Payments Startup Receives Cash from Google Ventures

Google Ventures has recently invested in Southlake, TX-based mobile payment provider Corduro. The amount of the investment was not disclosed.

According to Corduro’s website they offer “a range of payment services, for Internet, mobile, and traditional retail transactions, including support for recurring payments.” TechCrunch reports that “The service offers everything from electronic checks and bill pay to recurring payment support.”

Google Ventures announced the investment yesterday—just one day before mobile payment app Square launched on the iPad. Square’s iPhone app is scheduled for release later this week. Square uses an attached credit card reader to essentially turn any iPad or iPhone into a cash register.

Investing in a competing platform to Square makes a lot of sense for Google as they battle Apple for mobile supremacy.

Fewer Clicks Coming for Facebook’s CPM Advertisers

Since it first began monetizing, Facebook has offered to models: CPM (you know, cost per mille or cost per thousand impressions) and CPC (cost per click). Depending on the goal for your ad campaign, one might be a better fit for you than the other. Of course, if you’re hoping for clicks in your campaign (pfft), CPM is about to become a much less attractive option on the most popular social network in the world.

Last week, Facebook notified its advertisers of the change:

Upcoming system change:
As you know, we continuously work to make our ads system more accurate in order to further improve the effectiveness of your advertising campaigns. Among other ongoing improvements, we are refining our ads delivery system to better reflect the goals of our advertisers. This change will take place over the next few weeks and, assuming current bids remain unchanged, will mean that:

YouTube Has Ten Times the Advertisers of Last Year

Google is really almost totally on the way to eventually turning a profit on little-known video site, YouTube. (Okay, one of those phrases is an understatement.) But over the last year, reports Bloomberg, Google says they’ve increased their YouTube advertisers tenfold. Sameet Sinha, an analyst at JMP Securities LLC., says brand advertisers are returning to the site, too.

Bloomberg talked to Barry Salzman, managing director of media and platforms for the Americas at Google. YouTube has been gearing up for the resurgence of display, which CEO Eric Schmidt said in January was the company’s next focus.

To attract customers, Google has expanded an exchange that matches buyers and sellers of display ads and added tools that help small companies build their own ads on YouTube. Salzman’s teams focus on packaging display advertising on YouTube as well as Google’s content network of more than 1 millions sites.

Ad Privacy Coming to Capitol Hill

Every week, there’s some new concern with Internet privacy, either from a specific company’s actions or the ongoing suspicion of companies that collect user data without notice, often to display ads on other sites. While relevant advertising is a good thing (especially for advertisers), many are becoming uncomfortable with the amount of information collected about us on the Internet—including federal lawmakers.

Representatives Rick Boucher (D-Va.) and Cliff Stearns (R-Fla.) are working on a bill to help protect Internet users’ privacy. As the chair and ranking member, respectively, of the House Energy Subcommittee on Telecommunications and the Internet, Boucher and Stearns are in a good position to introduce legislation on the matter. While the mere idea strikes terror into the hearts of many a marketer, the current draft may not be as restrictive as we imagine. Boucher outlined the current draft for an American Business Media conference.