Mashable reports on the new Twitter Business Center which
According to the company, “only a handful of accounts have these features presently,” but it will expand on a gradual business to more accounts.
Those who are receiving invitation to take part out of the gate are getting an e-mail that goes something like this
Your account has been invited to participate in testing one of Twitter’s newest business-centric features, the Twitter Toolkit. We’ll be rolling it out to you within the next few days (if you don’t have it already) for your business or organization’s Twitter account. To get started, visit your business’ Twitter account settings…
…and look for the “Business” tab. From there you’ll be directed to fill out some information which will help us verify your business or organization.”
The Mashable article looks at the entire process with screenshots but the most interesting is likely to be the ability to receive a direct message from any follower whether your company is following them or not. This could be a boon to companies using Twitter to assist with customer service efforts. There will also be a verified account optiond as well. Here is a look at the page where a business to make these features happen.
It’s obviously a good thing that Twitter is adding more business functionality to their offering. Of course, what the price points end up being will tell us all whether this is going to be something that any business can get involved in or if it will be cost prohibitive to the SMB crowd.
How much would you pay for more business related services from Twitter?