Posted May 11, 2010 11:19 am by with 41 comments

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I’m pretty sure that when you hear the word “referral” at least 50% of you think of a search engine or web site referral. But what about honest-to-goodness business referrals from friends, customers, coworkers, and business partners?

That’s something the Joe touched on a few weeks back and now we have 3 copies of John Jantsch’s new book: The Referral Engine: Teaching Your Business to Market Itself.

John Jantsch. John Jantsch? Where have I heard that name before? He’s only the bestselling author of Duct Tape Marketing–so you know this new book is going to be worth your time. Some of Jantsch’s advice includes:

  • Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.
  • The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
  • Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.

Want a copy?

How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Wednesday).

That’s all you need to do! And, if you don’t win, you can grab a copy from

Congrats to our 3 winners!


  • I have been postponing purchasing this book for a while. Maybe if I win it I can add something new to my “Never Gonna Get Around to it” list.

  • I was going to say “me too” but it doesn’t look like anyone has commented yet.

  • Great way to get comments from those of us that lurk here. Looks like a great book!

  • Harry

    Looks like a great book. Thanks!

  • Irene

    Referrals are still very important in today’s world, and getting the right referrals on your product/brand/service etc. is even more. I would love to learn more about referrals (especially free) since customers give out referrals free of charge!

  • You’ve sucked me in. Thanks for the great feed.

  • Vijay Kumar

    The Referral Engine by John of duct tape marketing would be a good book to read and then apply to my growing local leads business.

    So here is the comment in the hope of getting the book.

    My Ods of getting the book.

    Total Comments = 6 (Sarah just snicked in)
    Total Books = 3
    Wow very high 2:1

    Vijay Kumar

  • Building a systematic approach to generating referrals through customers and strategic networks is how you build marketing momentum. ~ John Jantsch
    .-= Mohammed Al-Taee´s last blog ..Quote Me =-.

  • This book has been on my radar for a while. What a delight to possibly get it gifted! Thanks for the opportunity!

  • Dave Nervi

    What a great title. This will be a valuable addition to my marketing library. Thanks for writing it John!

  • I would absolutely love to read the book, as this is a very important topic. If I could get a free copy it would be even better 😉

  • Enjoyed your “Duct Tape Marketing,” thus “The Referral Engine” appears to follow in its footsteps! Can’t wait to get a copy.

  • Cool! I DO know Duct Tape Marketing and John’s ‘interview’ on the Third Tribe is pretty awesome too. I already want the book, so winning it would be neato. Otherwise I will be ordering it anyway.
    .-= Shawn Christenson´s last blog ..Suck It Up and Ask Them to Their Face =-.

  • How about whoever wins the book donates it to their local library when they’re finished so we can all enjoy it for free?

  • Thanks for bringing this one to my attention. I’m just finishing up my last book order and it’s time for another.

  • Steve Markowski

    I’m in. And thanks.

  • Benjamin Nelson-Weiss

    I am not sure if my tower of “to-read” can hold another book.

    Only one way to find out!

  • Thanks for the opportunity for the free book. I would be especially interested in reading about Jantsch’s ideas regarding social networking online.

  • Alex P.

    I would love to read that book. Hope I win.

  • This is the perfect time to leverage my knowledge, and referrals will really help. And so will this book!

  • I seriously need to master my referral system. Thanks for the opportunity to win the book.
    .-= Alan Woo´s last blog ..Welcome? =-.

  • Thanks for the post and review of what sounds like a worthwhile read. Would love to win a copy but will probably get my hands on it soon either way
    .-= Russ Thornton´s last blog ..Do Commissions Influence Your Advisor? =-.

  • Referrals – ah, that golden nugget. Count me into the competition and thanks for the opportunity!
    .-= Barney Austen´s last blog ..That’s a brilliant idea! =-.

  • Sounds like a good read!

  • T

    Enjoyed Duct Tape Marketing… Looking forward to reading the new one, too.

  • Chip Noon

    If this is “The Referral Engine That Could”, then I hope I win!

  • Brillant!
    I would love to learn how to get more referrals.

  • Dan McCullough

    I must admit that I was part of the 50% that thought you were talking about SEO or Affiliates. Interested to read this book and find out what he is saying.

  • I would love to win this book. Especially since I would like to try and win more clients 🙂 So it kind of fits.

  • I just listened to John Jantsch speak about referrals and his latest book on a feature podcast at (John is a lively speaker, so this would be an excellent audiobook to listen to on my iPod as well.)

    The Referral Engine sounds like a great book and I’d love to win it.

    Great idea with this contest idea to create even more buzz around The Referral Engine.

  • Mark Hughes

    Thanks for keeping me in the SEO / Marketing loop Andy. Marketing Pilgrim is the first mail I read every morning before plunging into my work 😉

  • Would love a copy of this book.

  • I’ve been working on my referral program, so this book would be very helpful!

  • dianeinaz

    Loved duct tape marketing and can’t wait to read this book. Great advice. thanks

  • Looking forward to reviewing and sharing this book with 3500+ of our local insurance agents. They understand the power of referral in an intimate way. The challenge is adapting from referral systems that used to work, to new paradigms. We might have to book you as a speaker!

  • Allister

    I’ve been following John Jantsch for a year. Reading his book could only be better. Good stuff!

  • I loved the Duct Tape Marketing book!

    It opened my eyes to a few new things I hadn’t thought of before. I am very curious about the new referral Engine book. I would love to see how to drive business by more referrals!

    May the luck be with us!

  • “Duct Tape Marketing” is an absolute bible for business owners. Will this be the New Testament?

    Referral marketing is so important, yet so overlooked.

  • Looks liek a good book – can’t wait to read it!!

  • Hi guys. Thanks a million, can’t wait to read what it has to say. What a nice way to start the weekend – must do the lottery :).
    .-= Barney Austen´s last blog ..Preparing a strong foundation =-.

  • Looks like a great book. Thanks!
    just email me the digital copy, lol…
    .-= MiniCab London´s last blog ..MiniCab London =-.