I’m pretty sure that when you hear the word “referral” at least 50% of you think of a search engine or web site referral. But what about honest-to-goodness business referrals from friends, customers, coworkers, and business partners?
That’s something the Joe touched on a few weeks back and now we have 3 copies of John Jantsch’s new book: The Referral Engine: Teaching Your Business to Market Itself.
John Jantsch. John Jantsch? Where have I heard that name before? He’s only the bestselling author of Duct Tape Marketing–so you know this new book is going to be worth your time. Some of Jantsch’s advice includes:
- Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.
- The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
- Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.
Want a copy?
How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Wednesday).
That’s all you need to do! And, if you don’t win, you can grab a copy from Amazon.com
Congrats to our 3 winners!
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41 comments on “Win Copies of John Jantsch’s “The Referral Engine””
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Christopher Masiello Says:
May 11th, 2010 at 11:33 am
I have been postponing purchasing this book for a while. Maybe if I win it I can add something new to my “Never Gonna Get Around to it” list.
AndrewJ Says:
May 11th, 2010 at 11:33 am
I was going to say “me too” but it doesn’t look like anyone has commented yet.
Kimberly Stone Says:
May 11th, 2010 at 11:44 am
Great way to get comments from those of us that lurk here. Looks like a great book!
Harry Says:
May 11th, 2010 at 12:01 pm
Looks like a great book. Thanks!
Irene Says:
May 11th, 2010 at 12:07 pm
Referrals are still very important in today’s world, and getting the right referrals on your product/brand/service etc. is even more. I would love to learn more about referrals (especially free) since customers give out referrals free of charge!
Sarah Says:
May 11th, 2010 at 12:15 pm
You’ve sucked me in. Thanks for the great feed.
Vijay Kumar Says:
May 11th, 2010 at 12:19 pm
The Referral Engine by John of duct tape marketing would be a good book to read and then apply to my growing local leads business.
So here is the comment in the hope of getting the book.
My Ods of getting the book.
Total Comments = 6 (Sarah just snicked in)
Total Books = 3
Wow very high 2:1
Vijay Kumar
Mohammed Al-Taee Says:
May 11th, 2010 at 12:45 pm
Building a systematic approach to generating referrals through customers and strategic networks is how you build marketing momentum. ~ John Jantsch
.-= Mohammed Al-Taee´s last blog ..Quote Me =-.
Marita Rahlenbeck Says:
May 11th, 2010 at 12:53 pm
This book has been on my radar for a while. What a delight to possibly get it gifted! Thanks for the opportunity!
Dave Nervi Says:
May 11th, 2010 at 12:54 pm
What a great title. This will be a valuable addition to my marketing library. Thanks for writing it John!
Christiane Doering Says:
May 11th, 2010 at 12:56 pm
I would absolutely love to read the book, as this is a very important topic. If I could get a free copy it would be even better
David Says:
May 11th, 2010 at 12:59 pm
Enjoyed your “Duct Tape Marketing,” thus “The Referral Engine” appears to follow in its footsteps! Can’t wait to get a copy.
Shawn Christenson Says:
May 11th, 2010 at 1:15 pm
Cool! I DO know Duct Tape Marketing and John’s ‘interview’ on the Third Tribe is pretty awesome too. I already want the book, so winning it would be neato. Otherwise I will be ordering it anyway.
.-= Shawn Christenson´s last blog ..Suck It Up and Ask Them to Their Face =-.
Jesse Andrews Says:
May 11th, 2010 at 1:40 pm
How about whoever wins the book donates it to their local library when they’re finished so we can all enjoy it for free?
Michael Edward Says:
May 11th, 2010 at 2:16 pm
Thanks for bringing this one to my attention. I’m just finishing up my last book order and it’s time for another.
Steve Markowski Says:
May 11th, 2010 at 2:17 pm
I’m in. And thanks.
Benjamin Nelson-Weiss Says:
May 11th, 2010 at 3:13 pm
I am not sure if my tower of “to-read” can hold another book.
Only one way to find out!
Morgan Says:
May 11th, 2010 at 6:00 pm
Thanks for the opportunity for the free book. I would be especially interested in reading about Jantsch’s ideas regarding social networking online.
Alex P. Says:
May 11th, 2010 at 10:47 pm
I would love to read that book. Hope I win.
Barry Selby Says:
May 12th, 2010 at 2:07 am
This is the perfect time to leverage my knowledge, and referrals will really help. And so will this book!
Alan Woo Says:
May 12th, 2010 at 3:04 am
I seriously need to master my referral system. Thanks for the opportunity to win the book.
.-= Alan Woo´s last blog ..Welcome? =-.
Russ Thornton Says:
May 12th, 2010 at 8:19 am
Thanks for the post and review of what sounds like a worthwhile read. Would love to win a copy but will probably get my hands on it soon either way
.-= Russ Thornton´s last blog ..Do Commissions Influence Your Advisor? =-.
Barney Austen Says:
May 12th, 2010 at 10:33 am
Referrals – ah, that golden nugget. Count me into the competition and thanks for the opportunity!
.-= Barney Austen´s last blog ..That’s a brilliant idea! =-.
J.G. Howard Says:
May 12th, 2010 at 11:10 am
Sounds like a good read!
T Says:
May 12th, 2010 at 12:25 pm
Enjoyed Duct Tape Marketing… Looking forward to reading the new one, too.
Chip Noon Says:
May 12th, 2010 at 2:15 pm
If this is “The Referral Engine That Could”, then I hope I win!
Bob Burch Says:
May 12th, 2010 at 2:18 pm
Brillant!
I would love to learn how to get more referrals.
Dan McCullough Says:
May 12th, 2010 at 2:23 pm
I must admit that I was part of the 50% that thought you were talking about SEO or Affiliates. Interested to read this book and find out what he is saying.
Andrew Freeman Says:
May 12th, 2010 at 2:41 pm
I would love to win this book. Especially since I would like to try and win more clients
So it kind of fits.
Kevin Webb Says:
May 12th, 2010 at 3:20 pm
I just listened to John Jantsch speak about referrals and his latest book on a feature podcast at RainToday.com. (John is a lively speaker, so this would be an excellent audiobook to listen to on my iPod as well.)
The Referral Engine sounds like a great book and I’d love to win it.
Great idea with this contest idea to create even more buzz around The Referral Engine.
Mark Hughes Says:
May 12th, 2010 at 3:34 pm
Thanks for keeping me in the SEO / Marketing loop Andy. Marketing Pilgrim is the first mail I read every morning before plunging into my work
Otis Says:
May 12th, 2010 at 4:19 pm
Would love a copy of this book.
Sharif Says:
May 12th, 2010 at 4:20 pm
I’ve been working on my referral program, so this book would be very helpful!
dianeinaz Says:
May 12th, 2010 at 4:28 pm
Loved duct tape marketing and can’t wait to read this book. Great advice. thanks
Troy Janisch Says:
May 12th, 2010 at 4:35 pm
Looking forward to reviewing and sharing this book with 3500+ of our local insurance agents. They understand the power of referral in an intimate way. The challenge is adapting from referral systems that used to work, to new paradigms. We might have to book you as a speaker!
Allister Says:
May 12th, 2010 at 5:02 pm
I’ve been following John Jantsch for a year. Reading his book could only be better. Good stuff!
Melissa Schaefer Says:
May 12th, 2010 at 5:09 pm
I loved the Duct Tape Marketing book!
It opened my eyes to a few new things I hadn’t thought of before. I am very curious about the new referral Engine book. I would love to see how to drive business by more referrals!
May the luck be with us!
James Deck Says:
May 13th, 2010 at 6:18 am
“Duct Tape Marketing” is an absolute bible for business owners. Will this be the New Testament?
Referral marketing is so important, yet so overlooked.
Nicola Smith Says:
May 13th, 2010 at 1:36 pm
Looks liek a good book – can’t wait to read it!!
Barney Austen Says:
May 14th, 2010 at 4:39 am
Hi guys. Thanks a million, can’t wait to read what it has to say. What a nice way to start the weekend – must do the lottery
.
Best
Barney
.-= Barney Austen´s last blog ..Preparing a strong foundation =-.
MiniCab London Says:
June 9th, 2010 at 8:39 pm
Looks like a great book. Thanks!
just email me the digital copy, lol…
.-= MiniCab London´s last blog ..MiniCab London =-.