Posted May 19, 2010 8:43 am by with 6 comments

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Whether it’s the real year of mobile or not doesn’t matter much really. Although we like to try to pinpoint these types of ‘movements’ by some magical moment in time where the switch was suddenly turned on it’s not how it happens. What does happen is year over year signs and hints appear saying that shifts are truly taking place and we just slide into a new era of communication regardless of what name we give it.

A study by Gartner shows that in year over year numbers there was increase worldwide in number of mobile phones purchased. In fact that number was up 17%. In these uncertain economic times it is of interest to see what people view as essential beyond the obvious food, clothing and shelter. Apparently, having a mobile phone is pretty high up the food chain.

The chart below tells a story that will interest many especially in the US. While Nokia still is the worldwide leader in mobile phone sales (does anyone in the US still use one?) the real trend is in the proliferation of iPhone and Android OS devices.

Note that all other OS’s for mobile platforms experienced a drop in market share year over year but the jumps by Android and Apple are striking. I suspect that when we see the numbers in Q1 of 2011 that there will be an even greater closing of the gap between other operating systems and the two up and coming powerhouses.

With Android running on multiple manufacturers’ devices it is likely that there will be significant gains that may even help it pass the Apple especially as the folks in Cupertino continue to make moves that keeps Apple in its own, albeit a highly successful and profitable, box.

Who’s going to be the biggest loser? I have my money on RIM. The image of Blackberrys being the corporate “go to” for mobile communications is quickly losing its shine. Android devices, in particular, continue to strengthen its ability to deliver SMB and small enterprise services that Google supplies to millions of businesses. After all that is part of Google’s play. In the world of “It’s the application, stupid!” Google is positioned well and RIM is simply not. Where the iPhone falls on the corporate use continuum is a wild card for sure.

So how do see this playing out and how will it impact your marketing efforts? What kind of apps and services have you engaged in to spread your brand into the mobile space? Who will be the winners and losers from your perspective?

  • What do Microsoft have in the pipeline to address their decline in this market? I cant imagine them taking that lying down..

    Adrian Leaman

  • The iPhone has dominated the UK market since O2 lost the exclusivity and I believe the competition from the new influx of Android phones will only benefit the maket as a whole.

  • This is not much of a surprise as the phone industry continues to grow across the world
    .-= Impulse Magazine´s last blog ..What Russell Crowe thinks about his new movie =-.

  • DarkSock’s Mangravy

    I hear what you all are saying… except for Buffalo Beast, who no one can hear. But, that being said, I peed in a horse once.

  • Nice to see that the mobile market is back with a bang after the recession year. One has to agree to the fact that iPhone has dominated all the way through. Industry needs more innovations like these to thrive in the current market.
    .-= mobile phone contract deals´s last blog ..Sony Ericsson Xperia X10 Mini pre-order =-.

  • Of course google smart phones are gaining market share… Its the same OS whatever carrier you choose. Andriod is contantly improving and there are tons of free apps. Android will soon be the leader.
    .-= Wow Mobile´s last undefined ..If you register your site for free at =-.