Google is adding to its Adwords experience for advertisers and consumers alike by integrating merchant ratings with their ads. It sounds like a good move for sure but as with all things ‘rolled out’ by Google you should probably dive into the fine print to see who actually qualifies and more.

Merchant ratings are nothing new and are one of the hallmarks of sites like Amazon. Google is putting it’s own twist on this since their reviews are part of ads and not just a service to customers. The ‘service’ to advertisers and consumers alike is improved click through rates because of the confidence given by a strong merchant review.

Here’s what you can expect these reviews to look like.

While Google and the Chinese government duke it out, Baidu is quite happy to sit back and benefit from the increased traffic.

In fact, business must be good for the indigenous search engine because it plans to go on a hiring spree. OK, maybe “spree” is an exaggeration–the company plans to hire another 30 people.

The company on Tuesday said it would attend a job fair in the US on July 10 and that it had 30 positions to fill. “These could be Chinese, people from Taiwan or Hong Kong, or citizens of any other country,” a Baidu spokesman said.

Also an exaggeration? This post’s title. Well, not so much an exaggeration, but perhaps trickeration. You see, Baidu has 8,000 employees, of which, only 10 hold foreign passports. If the search engine were to fill all 30 open positions with US citizens, then–assuming all existing 10 are US–they’d increase their quota by 400%.

If you were Google and you were faced with the possibility of losing your license to operate in the largest market on the planet AND you had to stay true to your commitment to not censor your results, what would you do? OK, that’s not a fair question since you aren’t Google but the NY Times tells us what they have done to preserve their ability to provide search services to their nemesis buddy China.

In an effort to appease Beijing as it seeks to renew its license to operate in mainland China, Google plans to stop automatically redirecting Chinese users to its Hong Kong site.