If you look at the history of Apple you will see a roller coaster ride of starts and stops, triumphs and tragedies and virtually everything in between. As it is in life, you are really only as good as your last at bat and in the past few years Apple has just been hitting a ton of home runs. Good products have a tendency to help people forget the troubles of the past.
The question today though is just how far has Apple entered the pantheon of companies that come off as bulletproof with regard to reputation. Everyone expects Steve Jobs to be opinionated and to toss grenades over many fences (just ask Adobe). While it can come off as a bit arrogant and aggressive it doesn’t hurt sales any. In fact, it may just add to the company’s and his own personal iconic stature as well as the bottom line. It depends on your point of view.