Marketing Pilgrim's "Search Marketing" Channel

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Dear AdWords Advertiser, You Suck! Love, Google



Google AdWords would like you to know that you’re a loser.

Well that sucks, doesn’t it!

Wipe away that tear–it doesn’t mean that your father-in-law was right about you all along. Nope! While Google AdWords wants to tell you that you’re not up to par, it’s doing so in a kind way–and it wants to help.

The just launched “Analyze Competition” feature will help you understand how your AdWords campaign matches-up with others bidding on the same type of keywords:

‘Analyze competition’ examines your account’s activity over the past two weeks and lists categories that represent the products or services you’re advertising. Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with your account, you’ll see a bar graph, which shows your individual performance compared to the average performance of other advertisers in the same category.

Let’s say you wanted to see how your click-thru-rate (CTR) compares to other advertisers. AdWords would give you a report like this:

I’m not a big-time AdWords user, so maybe I’m not hardcore enough to see the benefit of these reports. After all, it’s one thing to know you suck, but it’s another thing to know how to reduce your “suckitude.”

What are your thoughts on the usefulness of these new reports?