Marketing Pilgrim's "Search Marketing" Channel

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Dear AdWords Advertiser, You Suck! Love, Google




Google AdWords would like you to know that you’re a loser.

Well that sucks, doesn’t it!

Wipe away that tear–it doesn’t mean that your father-in-law was right about you all along. Nope! While Google AdWords wants to tell you that you’re not up to par, it’s doing so in a kind way–and it wants to help.

The just launched “Analyze Competition” feature will help you understand how your AdWords campaign matches-up with others bidding on the same type of keywords:

‘Analyze competition’ examines your account’s activity over the past two weeks and lists categories that represent the products or services you’re advertising. Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with your account, you’ll see a bar graph, which shows your individual performance compared to the average performance of other advertisers in the same category.

Let’s say you wanted to see how your click-thru-rate (CTR) compares to other advertisers. AdWords would give you a report like this:

I’m not a big-time AdWords user, so maybe I’m not hardcore enough to see the benefit of these reports. After all, it’s one thing to know you suck, but it’s another thing to know how to reduce your “suckitude.”

What are your thoughts on the usefulness of these new reports?

  • http://www.ppcni.com Jordan McClements

    Oh dear,

    Will have to be very careful how this info is presented to clients!

    :-)

  • http://rajusha.com Raj – SEM Analyst

    Thats a great option for advertiser
    Instead of spending without better analysis of competition, now we can have a clear picture before spending :)

  • http://www.GetFoundFirst.com Stuart Draper

    After being with Adwords for 3 years, Google told me I sucked when I took the new certification tests and didn’t get 100%! This is a sweet new feature in beta that we can’t access yet through our MCC. :(

  • Ross

    Yeah looks pretty good, however & for obvious reasons the data Google will show us is only broken down into pretty broad categories & is therefore not particularly focussed. It might tell you that you suck in certain areas, & you might well do but it’s usually the case that you will be rocking with a couple of great keywords out of a larger bunch, so it might seem like you suck when in reality those two or three keywords are bringing in some nice conversions for you but the rest you might have turned bids down on, & therefore dropped off or down the page purposefully for optimization and increased ROI purposes, Im sure that Google won’t factor this into it’s analysis though. Just my 2 cents – of course when we get access to this I might have to eat my own words & find out that I do in fact suck Google’s big old nads.