to May Power Yahoo Results Starting in August
It seems live forever ago that Yahoo and Bing finally got it together and announced that Bing would power Yahoo’s search results.
Well, it appears that “B-day” is fast approaching. According to a joint presentation, Yahoo has already started testing Bing’s search algorithm and the switch over will take place as early as August:
Anyone seeing Bing’s results on Yahoo pages?
UPDATE: A Yahoo spokesperson tells us:
Our goal is to transition algorithmic and paid search in the U.S and Canada in 2010 and we will soon start a series of external bucket tests (note: we’re only doing internal tests today).
However, our focus is on providing advertisers with a quality transition experience while protecting the all important holiday season. If we don’t believe we can do both in that timeframe, we will wait until 2011, which is why the slide states that “we may adjust transition timing and dates as needed.”
Hence , we added the “May” to the post title. 😉