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Bing to May Power Yahoo Results Starting in August

posted on June 17, 2010


It seems live forever ago that Yahoo and Bing finally got it together and announced that Bing would power Yahoo’s search results.

Well, it appears that “B-day” is fast approaching. According to a joint presentation, Yahoo has already started testing Bing’s search algorithm and the switch over will take place as early as August:

Anyone seeing Bing’s results on Yahoo pages?

UPDATE: A Yahoo spokesperson tells us:

Our goal is to transition algorithmic and paid search in the U.S and Canada in 2010 and we will soon start a series of external bucket tests (note: we’re only doing internal tests today).

However, our focus is on providing advertisers with a quality transition experience while protecting the all important holiday season.  If we don’t believe we can do both in that timeframe, we will wait until 2011, which is why the slide states that “we may adjust transition timing and dates as needed.”

Hence , we added the “May” to the post title. ;-)

(hat-tip)


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  • http://www.gudipudi.com gudipudi

    not yet.. probably it might longer to start seeing the results

  • http://www.rustybrick.com/barry Barry Schwartz

    Guys, may sure to check out that hat tip link in italics, under my image, aligned right. ;-)

    • http://www.marketingpilgrim.com Andy Beal

      It almost went directly to WMW, but I happened to see your post before I saw the WMW thread. ;-)

      • http://www.rustybrick.com/barry Barry Schwartz

        Which is why I blog these things, cause the WMW thread is buried.

        • http://www.marketingpilgrim.com Andy Beal

          Which is why I get the RSS feed. ;-) WMW is about the only forum I subscribe to, anything else I know you’ll spot it!

      • http://www.rustybrick.com/barry Barry Schwartz

        Ah, I see they promoted the thread after I blogged it. :) Which is why it is in the rss feed.

        Can’t I get credit for this? ;-)

        • http://www.marketingpilgrim.com Andy Beal

          Yeah, you’ve lost me now. You did get credit. I think we’re running out of comment space, so we should make room for others now.

        • http://www.rustybrick.com/barry Barry Schwartz

          I am just messing with you. You know that right?

        • Matt

          Perhaps some “attribution” credit? :)

  • Manan Nagpal

    One Question Mr. Beal – Will I be able to run my ads separately on Bing & Yahoo after this “B-day”

    • http://www.marketingpilgrim.com Andy Beal

      I would imagine they will provide that level of targeting, but not sure.

    • Mark

      Wouldn’t that defeat the purpose of a unified marketplace? You run your ads separately now.

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