Posted June 9, 2010 1:42 pm by with 2 comments

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Austin, TX based Convio has released their 2010 “Online Nonprofit
Benchmark™ Study
”. This study was released by Convio as a guide for nonprofit marketers to get a better understanding of their online marketing efforts and also includes some really interesting data.

According to Convio, nonprofit web traffic grew from 2008 to 2009, but at a slower rate of 6%. This was a sharp change from double digit growth in previous years. Convio also found that conversion rates for nonprofits (visitors to newsletter subscribers) fell to 2.12% and email click through rates were down during 2009.

Web traffic across nonprofits is also an interesting part of the Convio study, including the big winners and losers in traffic during 2009. Associations, Christian Ministries, and Animal Welfare sites saw the biggest gains, while Disaster & International relief sites suffering the worst losses. Of course, with the Haiti earthquake happening in 2010, I suspect next year’s report to show huge gains for Disaster & International relief websites.

At 48 pages, the Convio study provides a very in depth look into the world of online marketing for nonprofits, including data on donations, email marketing, fundraising click/response rates, and revenue.

If you are running a nonprofit’s online marketing efforts, this study is definitely worth a read.

  • I think non-profit businesse help fuel the social media atmosphere
    .-= Impulse Magazine´s last blog ..2010 Triumph Rocket III Roadster =-.

  • A good read. I think part of what is fueling non-profit’s increase in marketing is ease of use. Tools like Google’s Adsense and Facebook Fan pages have low cost of entry, and they allow non-profits to quickly and easy set up an online presence. In addition, social media tools allow non-profits to stay connected with each other to better coordinate services, and also allow them to connect to donors and volunteers who enjoy the community and recognition aspect.

    I have a blog where I write about marketing topics, and this seems like a pretty interesting topic I may talk about in the near future. If you’re interested in reading my blog, the URL is:

    John Moss