It’s been over a year since Google decided to open up a can of worms, with a change to its stance on trademark use on AdWords.
Well, it appears the search engine is not only willing to open the can of worms, but it’s also willing to throw them about the place and see what kind of a stink it can create.
Exhibit A? Google is actively testing a new AdWords experiment that shows related AdWords ads, even if the ad is a direct trademarked competitor.
Take a look at this screenshot from Search Engine Rountable:
OK, hands up if your first reaction was WTF? That’s “what the fudge?” around here!
The ads are already being dubbed “evil ads” because they’re shown even if the advertiser didn’t intentionally target another’s trademark. This is seriously going to open up a flood of new lawsuits–legitimate or not–if Google decides this should be more than just an experiment.
What do you think of the ads?