Back in March, we told you that Google’s Ad Sitelinks were a huge success for…Google.
OK, maybe advertisers liked them as well, but if you weren’t careful, you could find your ads see a 30% increase in click-throughs. That all sounds great, as long as you were prepared to cover the cost of those increased clicks.
Anyway, Google would like more of your paid search spend and is rolling out Ad Sitelinks to all advertisers and throwing in a new one-line format to boot!
When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format.
As a reminder, Sitelinks look similar to the algorithmically displayed Sitelinks found in the organic results. The new one-line format will look something like this:
So, who’s happy with SiteLinks? Who’s not?