The third annual Online Measurement and Strategy Report, has been published by Econsultancy and it’s full of great news for the online reputation monitoring industry!
As someone that offers social media monitoring tools, this chart brings a little tear to my eye.
That’s right, there’s been a 9% increase in the number of agencies using reputation/buzz/social media monitoring analytics since 2009–the greatest increase across ALL types of analytics!
Next, we see exactly how companies are monitoring their reputation.
As you can see, there’s a broad mix here. Some are using free tools, others are using paid social media monitoring tools–with others either doing a mix or have yet to get started.
Lastly, take a look at this chart. You’ll see that just 23% of companies are relying on automated sentiment analysis to judge the positive or negative tone of media mentions.
Granted, the majority of respondents simply haven’t gotten around to testing automated sentiment analysis, but I’m surprised that the majority are not relying on some software to gauge their online reputation–pleasantly surprised.