Pilgrim’s Picks for June 9 – Hump Day Edition

You’ve made it to Wednesday! Give yourself a pat on the back, grab some coffee, and enjoy today’s Pilgrim’s Pick!

Google Maps Navigation comes to Canada and mainland Europe, remains free as a bird
The Truth About the Faces in Your Facebook Ads
Twitpic Launches Face Tagging
Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day
New Product Launch by Acquisio at SES Toronto 2010
IAB Aims to Create Standards for Advertising on Tablets
Exalead, The ‘French Google’, Is Acquired For $162 million
Gmail Gets a New and Improved Chat Window
SMX Advanced 2010: You&A With Matt Cutts (Google Caffeine Index Live)

Online Reputation Monitoring: the Fastest Growing Analytics Niche in 2010

The third annual Online Measurement and Strategy Report, has been published by Econsultancy and it’s full of great news for the online reputation monitoring industry!

As someone that offers social media monitoring tools, this chart brings a little tear to my eye.

That’s right, there’s been a 9% increase in the number of agencies using reputation/buzz/social media monitoring analytics since 2009–the greatest increase across ALL types of analytics!

Next, we see exactly how companies are monitoring their reputation.

As you can see, there’s a broad mix here. Some are using free tools, others are using paid social media monitoring tools–with others either doing a mix or have yet to get started.

Google Maps Preview; a Move in the Right Direction for Gmail

Here’s a quick little Gmail update that will come in handy.

The next time a client, friend, or..anyone actually…sends you an email with a street address in it, Gmail will display a Google Map of the location. Like this:

The new feature needs to be enabled via the Gmail Labs tab within your Settings. Oh, and those of you that have persevered with Google Buzz, will find that adding a Google Maps link to a post will also embed a map preview.

Twitter Has Shortened Links All Wrapped Up

I’m not going to even begin to pretend that I fully understand exactly how Twitter will implement its new default URL shortener, all I know is that it’s coming sometime this summer.

…all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL. A really long link such as http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t.co/DRo0trj for display on SMS, but it could be displayed to web or application users asamazon.com/Delivering- or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you.

Fortunately, I’m not the only one that’s confused. The Twitter API folks are busy answering questions from developers and addressing any kind of confusion, such as:

Google Now Fully Caffeinated

In August of 2009 Caffeine was introduced to parts of Google’s ecosystem and there has been plenty of speculation as to just how much it has impacted results. Of course, whenever anything is rolled out to just a percentage of the Google search as a whole it can be tough to see just what it is actually doing.

Now there is no more need to wonder as Google has rolled out Caffeine in all its glory. The Official Google blog says

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Pilgrim’s Picks for June 8 – World Cup Edition

With the FIFA World Cup kicking off in just a few days, the search engines are getting in on some of the action. And, among all the iPhone 4 hype, Bing’s search engine sneaks in as the #3 search option on the mobile device–Google still remains the default.

Ten Online Reputation Management Tips BP Can Use Today

Don’t you hate it when bloggers complain about a company’s actions, yet don’t offer any advice or alternative solutions?

That’s kind of what I did yesterday–when criticizing BP. Well, shortly after publishing that post, I turned to Twitter and started tweeting random ideas that BP could use to be more, well, Radically Transparent. The tips literally took me 10 minutes to come up with, yet were well received by those following me.

So, I thought I’d close the loop on yesterday’s post and share them here.

BP oil spill crisis tip #1: Make each BP station a place for people to share concerns & suggestions. Instead of letting them boycott their local BP station–and drive on by–why not set them up as polling stations. Let people stop in and share their complaints, concerns and suggestions.